Cleaning Up Content Management with a Flexible New Platform

As one of the world’s leading companies in the home appliance market, BSH Hausgeräte GmbH (BSH), sells its products globally through more than 10 different brands, including Bosch and Siemens, as well as Gaggenau and Neff. Offering hundreds of different products, with versions marketed to a large number of countries and requiring text translations, BSH needed to update its content management system, making it easier to use and tell stories about product features that integrated a wide range of different content.

BSH decided to implement censhare, with a focus on the integration of Product Information Management (PIM) and Digital Asset Management (DAM) , as well as an attractive user interface and good performance. censhare was able to cover all BSH’s requirements in one central system, including the importing of picture and content information. It was also able to provide a user interface to maintain data and show the context of the information, implement complex logic to export to downstream systems, and create processes.

2019 saw the start of the final phase for production for three smaller brands, with a plan to onboard more than 3,000 users onto the system. By December 2019 all brands were live, and the system is now serving the expected 3,000 users via two data centers, one in Europe and another in Asia.

censhare also developed innovations that increased system performance still further and adapted its processes to allow the creation of feature stories. The BSH project has helped censhare to improve the capabilities of its platform, such as reusing text elements and feature stories, that have since become available to other customers.

censhare Universal Content Management simplifies the use of digital assets to create omnichannel marketing campaigns. Combine DAM with PIM and CMS to automatically transform assets for delivery across channels or create a 'Single Source of Truth' of product related information.