Cleaning Up Content Management with a Flexible New Platform

BSH Hausgeräte GmbH enjoys coordination and control of its content, transforming its productivity and bringing its customers the product information they need, thanks to a bespoke project from censhare.

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As one of the world’s leading companies in the home appliance market, BSH Hausgeräte GmbH (BSH), sells its products globally through more than 10 different brands, including Bosch and Siemens, as well as Gaggenau and Neff. Offering hundreds of different products, with versions marketed to a large number of countries and requiring text translations, BSH needed to update its content management system, making it easier to use and tell stories about product features that integrated a wide range of different content.

BSH decided to implement censhare, with a focus on the integration of Product Information Management (PIM) and Digital Asset Management (DAM) , as well as an attractive user interface and good performance. censhare was able to cover all BSH’s requirements in one central system, including the importing of picture and content information. It was also able to provide a user interface to maintain data and show the context of the information, implement complex logic to export to downstream systems, and create processes.

Attractively presented products turn shopping into an experience and have a lasting effect on purchasing decisions. This applies to both the real and the digital world. A crucial requirement for the highest quality here is efficient and easy-to-use content management, and with the use of the censhare platform, BSH has created an essential prerequisite for accompanying BSH’s digital consumer journey.

Joachim J. Reichel, CIO, BSH

Project Results


users around the world


assets managed


workshops held with key users and stakeholders


user stories created

2019 saw the start of the final phase for production for three smaller brands, with a plan to onboard more than 3,000 users onto the system. By December 2019 all brands were live, and the system is now serving the expected 3,000 users via two data centers, one in Europe and another in Asia.

censhare also developed innovations that increased system performance still further and adapted its processes to allow the creation of feature stories. The BSH project has helped censhare to improve the capabilities of its platform, such as reusing text elements and feature stories, that have since become available to other customers.

We needed a completely new, integrated, and comfortable to use content management system which is fast and ready for future needs, as well as flexible and meeting the requirements of the digital world.

Daniel CorrensSenior Project Manager, BSH

censhare Universal Content Management simplifies the use of digital assets to create omnichannel marketing campaigns. Combine DAM with PIM and CMS to automatically transform assets for delivery across channels or create a 'Single Source of Truth' of product related information.

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About BSH

BSH Hausgeräte GmbH is one of the world's leading companies in the sector and the largest home appliance manufacturer in Europe. To be the first choice for consumers worldwide drives the company and its employees. BSH aspires to improve the quality of life for people with its exceptional brands, high class products and superior solutions.

BSH Hausgeräte GmbH Logo

BSH Hausgeräte GmbH
Carl-Wery-Str. 34
81739 München / Germany

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