Rethinking How Magazines Are Made

Bauer Media uses censhare to make it easier than ever for its brands to create and distribute content.

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Bauer Media Group owns more than 600 print, digital, TV, and radio brands across 17 countries and is famous for mainstream magazines including Grazia, Q, and Empire. It also operates radio and TV stations including Kiss, Kerrang!, Absolute, and Scala Radio.

In addition to publishing its regular magazine titles, Bauer needed a way to make the sharing of content between brands and, editors and contributors much easier and more efficient. Following a pilot project for Grazia, Bauer implemented censhare in 2013.

If you were to reinvent the process of producing magazines from scratch today, it would look a lot like what we’re implementing with censhare.

Leigh Cresswell
Product Director, Publishing Technology, Bauer Media

Business Results


pieces of content a week
produced via 1 workflow


people working across 93 titles


videos and audio clips hosted on the entertainment hub


hub to create content across Bauer’s media brands

Today, censhare helps Bauer get 93 magazines to press and support 550 contributors producing more than 2,100 pieces of content each week which reaches over 25 million UK consumers. censhare is integrated with Bauer’s advertising booking system for seamless delivery of ad copy into workflows and provides a portal for licensed and syndicated content so that partners can buy and download whatever they need whenever they need it.

We decided on censhare because it was a complete product rather than a series of integrations. We can do 95 percent of what we need to do out of the box.

Leigh Cresswell
Product Director, Publishing Technology, Bauer Media

censhare Universal Content Management simplifies the use of digital assets to create omnichannel marketing campaigns. Combine DAM with PIM and CMS to automatically transform assets for delivery across channels or create a 'Single Source of Truth' of product related information.

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About Bauer Media

Bauer Media UK is an entertainment network of iconic, multi platform brands. The business became part of the Bauer Media Group, Europe’s largest privately-owned media group, in 2008. Founded in Hamburg in 1875 and now in its fifth generation of family ownership, the Bauer Media Group operates in 20 countries including the UK, Germany, Poland, Australia, New Zealand and the USA and has 11,000 employees worldwide. Its brands in the UK reach 25 million consumers.

Bauer Media UK
Academic House, 24–28 Oval Road
NW1 7DT London / United Kingdom

censhare for Publishing and Media

censhare’s unique combination of Digital Asset Management (DAM) and Content Management (CMS) offers the functions needed to produce publications effectively and efficiently for omnichannel consumption.

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censhare reduces complexity, increases revenue, optimizes customer experiences and creates new value. Schedule a demo now.

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We create, commission and curate a variety of inspirational and educational content. From whitepapers to industry reports and analyst insights, they’re all available to download on our Resources page.

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