Four thousand Content Marketing practitioners from across Europe are coming together on March 6 and 7 in Munich for CMCX, the largest European Content Marketing Event, and censhare is supporting this international community with its platinum sponsorship.
Joining the 60 speakers from some great brands across the event stages, such as Audi, Sony Music and McDonalds, is Ian Truscott. Content marketing evangelist and Head of Marketing for censhare, Ian will be speaking on the opportunity of Content Marketing for B2B businesses.
In his presentation – Making the Boss a Content Marketing Believer – he focuses on how to get a project started, moving content marketing from being just a tactic to a working strategy.
In this practical session, he shares his experience of working with senior executives, of leading both global B2B marketing teams and a content marketing consulting practice, and of frequently making the case for content marketing investment. Demonstrating how tying content marketing to the business objectives of increasing awareness, revenue and trust, creates a proven, content strategy which delivers.
As part of the sponsorship, censhare is also exhibiting (booth #CMCX32) at the event, showcasing how its Universal, Smart Content Management solution and expertise are helping brands like Kohl’s, Hearst Magazines, Dyson and Christies meet today’s content marketing challenges.
According to the organizers: "In Europe there is no other way to get in contact with so many experts and build up such an enormous knowledge base for the next twelve months of content marketing."
If you would like to book a meeting with the censhare team at the event, please contact Andrea Müller Beilschmidt.
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