Corporate publishing is a major media growth market

An interview with Dieter Reichert

“A new cooperative approach is required. Collaboration – not just within the company, but also between competitors – is the key to sustainable success. And corporate publishing as a strategic communications tool will support the implementation of these new forms of collaboration in terms of content,” said censhare-CMO Dieter Reichert in an interview with the corporate publishing portal CP-Wissen.

Dieter Reichert, CMO censhare AG

Dieter Reichert, CMO censhare AG

With its own offerings for CP service providers, censhare aims to meet the increasing demands facing agencies. As Reichert stated: “The situation in CP is extraordinary, as relatively small agencies have to support complex media processes. In addition to customer magazines, there are websites, microsites, e-magazines, iPad and mobile versions, brochures and corporate books. Such media is often also produced in different language versions.”

More on this directly at CP-Wissen: “Dieter Reichert: Wir waren für viele zu teuer.”

Cookie Policy

This website uses cookies and third party tracking tools to provide technical functionality, improve the user experience and help us optimizing the website for our users. Find out more in our Privacy Policy

Necessary Cookies

These cookies are necessary for the function and operation of this website. Without these cookies we would not be able to offer you services such as contact forms and territory selection. These cookies collect anonymous information and cannot track your movements on other websites.

Show CookiesHide Cookies
















Marketing Cookies

Marketing Cookies are being used to deliver adverts and other communications relevant to you and your interests, to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns.

Show CookiesHide Cookies