The FGM Fördergesellschaft Marketing e.V. is an association of the chair of marketing at the LMU Munich. Its members include students, alumni and companies. Under the management of university professor Dr. Anton Meyer, the association’s objective is to promote academic study, research and training in the field of marketing. censhare became a patron member of this association in June, joining companies like Siemens, Aprimo and Bayerischer Rundfunk.
In cooperation with its corporate members, the association organizes various excursions, practice-oriented lectures, case studies and case-study seminars for students of the marketing chair. Both the association’s patrons and the students benefit from this course-based cooperation. By offering students the know-how of highly-trained executives, censhare is promoting first-rate, hands-on training. In future, censhare also intends to make use of the case studies produced during the courses.
2020 – 2021 saw the biggest increase in online shopping since the birth of ecommerce. We explore how DAM can help address the content challenges which this seismic shift in consumer behavior is presenting for many businesses.
Today’s businesses must meet the content expectations of today’s consumers. But is churning out volumes of media the best way to do it?
Knowing your PIM from your DAM can be integral to ensuring that your martech stack is accurately fulfilling your company needs. Learn how with this on demand webinar with the experts.
