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Monday Morning Memo: Don’t Sabotage Your Content Marketing, the Emoji Conundrum and More

Monday Morning Memo

From humor to the future, what not to do as a content marketer, a new feature for Instagram ads and how a little amateur Photoshop combined with the power of social media can cast your brand in an unflattering light, this week’s Monday Morning Memo is not to be missed. Oh, and apparently robots are beyond human capability now…

Instagram Redesigns Call-To-Action Bar to Dynamically Mirror Ads – Marketing Land

Everyone who has worked in digital marketing knows all too well the challenge of creating the perfect call-to-action (CTA). Instragram has been tweaking its CTAs for paid ads so that they both blend in with the ad and pop out as clickable.

5 Mistakes Sabotaging Your Content-Marketing Success - Entrepreneur

Maybe the idea that a company failing at content marketing is doomed is a little too apocalyptic for our tastes, but here are five solid pieces of content marketing advice for entrepreneurs that we all should remember.

Good to Know: Timberland Doesn’t Want to Execute CEOs – Ad Age

In this humorous article by Ad Age, we’re reminded that Photoshop can be used for evil, but, more importantly, this is a good reminder to marketers that they should evaluate every angle of messaging. Sadly, it’s not only the worst ads which are subjected to the most ridicule but also the cleverest, so as marketers, we’re left to ponder whether or not we hit the mark no matter what.

How the Appetite for Emojis Complicates the Effort to Standardize the World’s Alphabets – The New York Times

The emojis you use to text, Tweet, Slack, and just plain communicate in this day and age are actually a bit more complex (and bureaucratic) than you might have realized. This in-depth article explains what it takes to put a language online and why future civilizations might one day try to decipher our culture from emojis (which should be relatively easy).

The AI That Has Nothing to Learn From Humans – The Atlantic Monthly

AI isn’t coming, it is already here. It’s vital that we understand the capabilities of AI, not just from a marketing or software perspective but as a fixture of our culture. This article explains how machines are learning, not from humans, but from other machines, or to be more exact, from themselves. A video game is used as an example here, but that doesn’t mean more can’t be extrapolated from it.

Douglas Eldridge Douglas Eldridge

Doug Eldridge manages marketing content from our US headquarters in Denver, Colorado. He started marketing for a DAM company because he thought it’d be easy, after all, once a dam is erected it’s saving the lives of anyone on one side and creating a wonderful lake for people on the other. Once he realized he was marketing for software company he became agile quickly and became a leading expert on semantic databases. While away from his DAM job he is a typical Coloradan, which means a lot of time in mountains and breweries.

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