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Our Thoughts on Monday Morning Memo

Lucy Campbell-Woodward 17.09.2018

Consumer Trust Decline? There’s So Much We Can Do About it

Forrester's recent CX Index may present some alarming discoveries about waning consumer trust in brands, but this week's martech memo kicks off the week on a positive note with advice on how to think like the consumer and some brand success stories.
Lucy Campbell-Woodward 03.09.2018

A New Generation Rocks Up to the Party

As summer slowly shifts into fall, it seems a fitting time to explore the shifting seasons in consumer behavior. This week's industry roundup explores the changing buyer journey, touches on influencer marketing, and more...
Lucy Campbell-Woodward 20.08.2018

Monday Morning Memo: It’s All About the Digital Experience

Your consumers are the focus this week (well, when aren’t they, right?) as we bring together six industry experts talking about the digital experience, the tech supporting it, and the benefits it can bring to both sides of the seller/buyer exchange.
Ian Truscott 13.08.2018

Inside and outside of Gartner, Theresa Regli and Optimization vs. Character

Last week, I promised to give this particular little megaphone back to one of my team, but while their backs were turned, I have kept hold of it for one more week and here is a little trip through what I have learned this week.
Ian Truscott 06.08.2018

Around the censhare World

This week, with half of my team on vacation, I take over the Monday Morning Memo, and I take this memo on a digital wander around the different geographies and industries censhare operates in.
Lucy Campbell-Woodward 30.07.2018

Expletives in Marketing, From CMO to CEO, and Solving Business Problems with Content

We’ve gone to the all you can eat marketing buffet this morning and there’s a little bit of everything on our plate, starting with some rather persuasive expletives from Stephen Kelly on the use of profanity in marketing.
Lucy Campbell-Woodward 23.07.2018

Inspiration for Marketing Leaders and Managing Tech Change

Need some Monday morning marketing motivation? Look no further as we kick off with an inspiring piece for CMOs by Jennifer Polk, as posted on Gartner for Marketers.
Lucy Campbell-Woodward 16.07.2018

Monday Morning Memo: Moving With the Machines

With the World Cup making use of recent tech innovation, it seemed a fitting theme for this week's martech memo in which we look at the challenges thrown up by developing tech for digital marketers.
Douglas Eldridge 02.07.2018

Creating Great Customer Experiences and the Technology that Allows It

Last week I was on vacation and took this opportunity to completely disconnect myself from the word of internet. Now as I am back and starving for martech content, this week's martech memo dives into content and its affects on customer experience vital tech for digital marketing.
Douglas Eldridge 25.06.2018

Content, Chatbots, and Customers – It’s All About ROI

Whether you’re pleasing a customer, investing in chatbots, or using the latest and greatest content marketing platform, the investment should pay off. This week's content collection looks at ROI in the marketing space.

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