Over the course of almost a century serving grocery customers, Migros has built a solid foundation of consumer trust – making it 2012’s most trusted Swiss brand – but also a tangled legacy operation.
As Switzerland's largest retailer, convoluted, complex systems have evolved one on top of the other over the years, to try and cope with the range of advertising materials needed in order to reach the supermarket’s customers and almost two million cooperative members. This unique organizational structure, represented by 10 regional cooperatives, further compounds the challenge, making it difficult to collaborate.
But, things have turned a corner. Migros decided enlist the help of censhare in unravelling years of tangled infrastructure and labor intensive processes. You can read how this occurred and what business results were gained from it in its customer success story , which reveals how Migros:
Began communicating between its diverse bases to create uniform ad plans,
Tightened up its asset library of more than 600,000 images, and
Linked the company, its suppliers, and agencies together via workflows to keep product information in order .
These initiatives saved Migros 70% in hosting costs, as well as 15% on agency costs. To find out more about how rejuvenating the supermarket’s assets set it on the path to much greater efficiency, read the success story here .
A censhare customer success story – learn how Migros reduced costs in marketing and advertising through streamlined processes and efficient asset management while ensuring flexible possibilities for future expansion.Download Now