The objective of a customer experience is ultimately about nurturing a consumer to trust that you, your products or services will meet their need or solve their problem. Once you’ve met their need through a solid product or services and good support, you get advocacy, positive testimonials and good press, which then connects you with more consumers and the whole process generates momentum. Momentum that can be scaled and made more efficient through digital transformation, the people, process and tools that make the customer experience happen.
This is the theme of this week’s articles, enjoy!
People tend to have reservations about trusting what a company says about itself. It takes years for brands to gain trust. There are things that marketers can do though, such as concentrate on case studies and testimonials, as people do trust what is said about a company. Read More
The first challenge to any project is getting started. Digital transformation is a multi-faceted challenge though, because not only do you have to start you have to know where to start, and literally every part of a business can be more efficient with a digital transformation. That means that the entire business has to collaborate to figure where to begin. Learn to look for the critical processes that need to be changed first. Read More
Mapping the customer journey is a great way to understand a customer’s end-to-end experience, but the reasons behind one is to ultimately to give your customers a better end-to-end experience, from marketing to post-purchase. Begin with data and put aside any previous assumptions you have to eventually find your way to up your customer experience. Read More
One of the biggest challenges that global organizations face is marketing in different languages. Beyond a language having nuances that only make sense to native speakers, each language belongs to a different culture which requires different tones and messaging. This article explains the team you need to put in place to be able to successfully localize . Read More
I still have nightmares from my MBA stats class. From regression models to unknown parameters and probabilities that if I actually understood I’d have lived in Las Vegas, stats was a struggle from beginning to end. Today, machine learning takes some of the onus off of humans and does much of the modeling and testing that can be so labor intensive, even for people who do understand how. Read More