{"sharebuttons-enabled":true,"comments":"enabled","name":"Article Standard - Omnichannel Content Management","id":41673,"event":{"decorator":{"factory":"cs.i18n","fields":"eventType,eventLocation"}},"seo":{"decorator":{"factory":"cs.i18n","fields":"description,title"},"description":{"de":"Entdecken Sie, wie censhare Omnichannel Content Management die Verwaltung und Produktion von Content für alle Touchpoints, Regionen und Sprachen verwaltet und automatisiert.","en":"Discover how censhare's Omnichannel Content Management can control and automate the management and production of your content for all touchpoints, regions and languages."},"title":{"de":"Content Management Systeme - Omnichannel Content Management \u2013 censhare","en":"Omnichannel Content Management - CMS Systems - censhare"}},"content":{"decorator":{"factory":"cs.Xml2Json","fields":"title,subtitle,richText"},"assetId":41677,"subtitle":"<subtitle xmlns:xlink=\"http://www.w3.org/1999/xlink\"/>","name":"Main Content EN D","language":"en","title":"<title xmlns:xlink=\"http://www.w3.org/1999/xlink\"/>","richText":"<text xmlns:xlink=\"http://www.w3.org/1999/xlink\"><section name=\"keyvisual-1\"><image-box zoom=\"false\" align=\"center\" target=\"self\"><image aspect-ratio=\"16-9\" xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" xlink:href=\"https://www.censhare.com/hcms/v3.0/entity/image/48279\"/><\/image-box>\n\n<group><subheadline-1 table-of-contents-exclude=\"false\">Omnichannel Content Management<\/subheadline-1><subheadline-2 table-of-contents-exclude=\"false\">censhare controls and automates the management and production of content for all touchpoints, regions and languages.<\/subheadline-2><call-to-action style=\"style-6\" xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" follow=\"follow\" seo-title=\"censhare Contact Us\" xlink:href=\"censhare:///service/assets/asset/id/49520\" target=\"self\"><label>Let Us Show You with a Demo<\/label><\/call-to-action><\/group>\n<\/section>\n\n<section name=\"headline-intro\"><subheadline-1 table-of-contents-exclude=\"false\">Content for All Channels<\/subheadline-1><\/section>\n<section name=\"content-intro\"><paragraph>Content is often created in channel specific silos, complicating a unified content strategy and multichannel customer experience. Sharing content, rights management and integration issues increase costs and production times. Regional adaptations and translations only serve to raise the complexity further.<\/paragraph>\n\n<paragraph>censhare is different. Omnichannel Content Management enables a company-wide content strategy from one central platform, simplifying content marketing and content lifecycle management. Content and translation management for print, web and social media, along with outputs to all external systems helps to reduce costs and production times with consistent, multi-language communications.<\/paragraph>\n<\/section>\n\n\n\n<section name=\"headline-1\"><subheadline-1 table-of-contents-exclude=\"false\">Content Management<\/subheadline-1><\/section>\n<section name=\"content-1\">\n<image-box border=\"true\" zoom=\"true\" align=\"left\" target=\"self\"><image aspect-ratio=\"flexible\" alt-text=\"censhare Digital Experience Platform: Content Management of the application Omnichannel Content Management.\" xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" seo-title=\"Omnichannel Content Management - Content Management\" xlink:href=\"https://www.censhare.com/hcms/v3.0/entity/image/49312\"/><\/image-box>\n<paragraph>Using the intuitive content editor, content is created in XML without exposing users to complexity. Content is ready for all channels, campaigns and systems.<\/paragraph>\n<bullet-list>\n<item><paragraph>Integrated content editor with output channel previews<\/paragraph><\/item>\n<item><paragraph>Multi-lingual standard document structure based on XML<\/paragraph><\/item>\n<item><paragraph>Different variants for output channels with specific characteristics<\/paragraph><\/item>\n<item><paragraph>Notifications, workflows and automatic processes manage change<\/paragraph><\/item>\n<item><paragraph>Process control from brief to design to production across the complete content lifecycle<\/paragraph><\/item>\n<\/bullet-list><\/section>\n\n\n<section name=\"headline-2\"><subheadline-1 table-of-contents-exclude=\"false\">Translation Management<\/subheadline-1><\/section>\n<section name=\"content-2\">\n<image-box border=\"true\" zoom=\"true\" align=\"right\" target=\"self\"><image aspect-ratio=\"flexible\" alt-text=\"censhare Digital Experience Platform: Translation Management of the application Omnichannel Content Management.\" xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" seo-title=\"Omnichannel Content Management - Translation Management\" xlink:href=\"https://www.censhare.com/hcms/v3.0/entity/image/49294\"/><\/image-box>\n<paragraph>With support for all languages and optional automatic segment translation, you can manage the localization of content for all languages and regions.<\/paragraph>\n<bullet-list>\n<item><paragraph>Translation support for Adobe InCopy, XML and Office documents<\/paragraph><\/item>\n<item><paragraph>Self-learning translation memory system<\/paragraph><\/item>\n<item><paragraph>Company-wide terminology database<\/paragraph><\/item>\n<item><paragraph>Variations with regional and language specific characteristics<\/paragraph><\/item>\n<item><paragraph>Integration of external translation services via XLIFF interface<\/paragraph><\/item>\n<item><paragraph>Centralized workflow management<\/paragraph><\/item>\n<\/bullet-list><\/section>\n\n\n\n<section name=\"headline-3\"><subheadline-1 table-of-contents-exclude=\"false\">Print Content Management<\/subheadline-1><\/section>\n<section name=\"content-3-1\">\n<teaser-list><teaser-box><image-box border=\"true\" zoom=\"true\" align=\"left\"><image aspect-ratio=\"flexible\" alt-text=\"censhare Digital Experience Platform: Page planning of the application Omnichannel Content Management.\" xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" seo-title=\"Omnichannel Content Management - Page Planning\" xlink:href=\"https://www.censhare.com/hcms/v3.0/entity/image/49314\"/><\/image-box><\/teaser-box><teaser-box><image-box border=\"true\" zoom=\"true\" align=\"left\"><image aspect-ratio=\"flexible\" alt-text=\"censhare Digital Experience Platform: Incopy editor of the application Omnichannel Content Management.\" xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" seo-title=\"Omnichannel Content Management - Incopy Editor\" xlink:href=\"https://www.censhare.com/hcms/v3.0/entity/image/49315\"/><\/image-box><\/teaser-box><teaser-box><image-box border=\"true\" zoom=\"true\" align=\"left\"><image aspect-ratio=\"flexible\" alt-text=\"censhare Digital Experience Platform: Print Content Management of the application Omnichannel Content Management.\" xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" seo-title=\"Omnichannel Content Management - Print Content Management\" xlink:href=\"https://www.censhare.com/hcms/v3.0/entity/image/49316\"/><\/image-box><\/teaser-box><\/teaser-list>\n<\/section>\n<section name=\"content-3-2\">\n\n<paragraph>Plan and produce print products such as magazines, catalogs, price lists and data sheets with the editorial system \u2013 manually, partially or fully automated. Manage creation and production with integrated page planning and full transparency for all users. Integration with Adobe InDesign and InCopy supports your experts in their creative process with plug-in integration and parallel editing of all objects. With the layout editor, print management just go easier: users can produce print products without workstation licenses or DTP knowledge.<\/paragraph>\n<\/section>\n\n<section name=\"content-3-3\">\n<bullet-list>\n<item><paragraph>Integrated page planning for layouts, adverts and print sheets<\/paragraph><\/item>\n<item><paragraph>Full Adobe InDesign and InCopy integration<\/paragraph><\/item>\n<item><paragraph>Integrated layout editor for Adobe InDesign templates<\/paragraph><\/item>\n<item><paragraph>Drag and drop placement of media, products and other content<\/paragraph><\/item>\n<\/bullet-list>\n<bullet-list>\n<item><paragraph>Resource planning and centralized workflow management<\/paragraph><\/item>\n<item><paragraph>Collaboration with comments, markers and notes<\/paragraph><\/item>\n<item><paragraph>Automated functions<\/paragraph><\/item>\n<item><paragraph>Support for Adobe InDesign scripts<\/paragraph><\/item>\n<\/bullet-list><\/section>\n\n<section name=\"headline-4\"><subheadline-1 table-of-contents-exclude=\"false\">Web Content Management (CMS)<\/subheadline-1><\/section>\n\n<section name=\"content-4-1\">\n<image-box border=\"true\" zoom=\"false\" align=\"center\" target=\"self\"><image aspect-ratio=\"16-9\" alt-text=\"censhare Digital Experience Platform: Web Content Management of the application Omnichannel Content Management.\" xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" seo-title=\"Omnichannel Content Management - Web Content Management\" xlink:href=\"https://www.censhare.com/hcms/v3.0/entity/image/49298\"/><\/image-box>\n<paragraph>A flexible CMS platform for producing and maintaining single and multi site portals, websites, microsites and communities. Optimized for highly dynamic, heavily frequented sites.<\/paragraph>\n<\/section>\n\n<section name=\"content-4-2\"><subheadline-2 table-of-contents-exclude=\"false\">Site Management<\/subheadline-2>\n<bullet-list><item><paragraph>Simple site administration<\/paragraph><\/item>\n<item><paragraph>Many standard widgets<\/paragraph><\/item>\n<item><paragraph>HTML, CSS, JavaScript support<\/paragraph><\/item>\n<item><paragraph>Flexible, adjustable and expandable<\/paragraph><\/item>\n<\/bullet-list>\n<subheadline-2 table-of-contents-exclude=\"false\">Personalized Content<\/subheadline-2>\n<bullet-list><item><paragraph>Flexible targeting rules<\/paragraph><\/item>\n<item><paragraph>Sophisticated tracking<\/paragraph><\/item>\n<item><paragraph>Integration with any analytic tools<\/paragraph><\/item>\n<\/bullet-list>\n<subheadline-2 table-of-contents-exclude=\"false\">Scalable Delivery<\/subheadline-2>\n<bullet-list><item><paragraph>Low infrastructure requirements<\/paragraph><\/item>\n<item><paragraph>Use our hosting, or your own<\/paragraph><\/item>\n<item><paragraph>Simple scaling including auto scaling<\/paragraph><\/item>\n<item><paragraph>High availability<\/paragraph><\/item>\n<\/bullet-list><\/section>\n\n\n\n\n<section name=\"headline-5\"><subheadline-1 table-of-contents-exclude=\"false\">Social Media Management<\/subheadline-1><\/section>\n<section name=\"content-5\"><image-box border=\"true\" zoom=\"true\" align=\"left\" target=\"self\"><image aspect-ratio=\"flexible\" alt-text=\"censhare Digital Experience Platform: Social Media Management of the application Omnichannel Content Management.\" xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" seo-title=\"Omnichannel Content Management - Social Media Management\" xlink:href=\"https://www.censhare.com/hcms/v3.0/entity/image/49313\"/><\/image-box><paragraph>Integrate social media services for Facebook, Twitter and YouTube in your content management processes.<\/paragraph>\n<bullet-list><item><paragraph>Instant or timed publication from censhare<\/paragraph><\/item>\n<item><paragraph>Integration and visualization of statistics<\/paragraph><\/item>\n<item><paragraph>Centralized workflow management<\/paragraph><\/item>\n<\/bullet-list><\/section>\n\n<section name=\"headline-6\"><subheadline-1 table-of-contents-exclude=\"false\">Content as a Service<\/subheadline-1><\/section>\n<section name=\"content-6\"><image-box border=\"false\" zoom=\"false\" align=\"right\" target=\"self\"><image aspect-ratio=\"flexible\" alt-text=\"censhare Digital Experience Platform: Content as as service of the application Omnichannel Content Management.\" xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" seo-title=\"Omnichannel Content Management - Content as a Service\" xlink:href=\"https://www.censhare.com/hcms/v3.0/entity/image/51279\"/><\/image-box><paragraph>Automated interfaces and exports ensure seamless connections with external newsletter, CMS, App and POS systems to manage all commerce and content marketing measures.<\/paragraph>\n<bullet-list><item><paragraph>Integrated newsletter production<\/paragraph><\/item>\n<item><paragraph>Automatic transformations into any XML format<\/paragraph><\/item>\n<item><paragraph>XML and HTML export<\/paragraph><\/item>\n<item><paragraph>XML feeds<\/paragraph><\/item>\n<item><paragraph>REST interface<\/paragraph><\/item>\n<\/bullet-list>\n<\/section>\n\n<section name=\"content-outro\"><image-box zoom=\"false\" align=\"center\" target=\"self\"><image aspect-ratio=\"16-9\" alt-text=\"\" xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" seo-title=\"\" xlink:href=\"https://www.censhare.com/hcms/v3.0/entity/image/67905\"/><\/image-box><group><subheadline-1 table-of-contents-exclude=\"false\">Universal, Smart Content Management<\/subheadline-1><paragraph>All applications extend the functionality of censhare and are completely integrated with each other. All content and information is part of the semantic network and available in every application.<\/paragraph><call-to-action style=\"style-6\" xlink:role=\"censhare:///service/masterdata/asset_rel_typedef;key=actual.\" follow=\"follow\" seo-title=\"censhare Demo vereinbaren\" xlink:href=\"censhare:///service/assets/asset/id/49520\" target=\"self\"><label>censhare kennenlernen<\/label><\/call-to-action><\/group><\/section><\/text>","actualReferences":[{"id":48279,"type":"picture."},{"id":49294,"type":"picture."},{"id":49298,"type":"picture."},{"id":49312,"type":"picture."},{"id":49313,"type":"picture."},{"id":49314,"type":"picture."},{"id":49315,"type":"picture."},{"id":49316,"type":"picture."},{"id":51279,"type":"picture."},{"id":67905,"type":"picture."}],"keyVisual":"<key-visual type=\"none\" xmlns:xlink=\"http://www.w3.org/1999/xlink\"/>","teaser":{"image":{"color":{"schema":"rgb","bits":8},"mime":"image/jpeg","iptc":{"image":{"dateCreated":"2014-05-12T13:03:24Z"},"contact":{"creator":"BEA_WEINMANN"},"content":{"writerEditor":"BEA_WEINMANN"},"status":{"copyrightNotice":"www.beaweinmann.ch"}},"dateModified":"2022-01-02T14:58:17Z","media":"https://www.censhare.com/hcms/v3.0/entity/article/41673/media/MDQ4Mjc5LzAvNUJFOTIzRTVEQTIzMzUwNTUwQ0I5NjA2MjY3MDMzMTlFMUY3MzQ0Qy8q","type":"image","assetType":"picture.","dateCreated":"2016-06-07T10:35:44Z","size":{"width":5905,"dpi":300,"height":3937},"downloadLink":"https://www.censhare.com/hcms/v3.0/entity/article/41673/storage/MDA0ODI3OS8wL21hc3Rlci8qLy8xNzc2NTgx","hashCode":"8981F440BA9D678C6223B43F1248D4C2ACAB57E7","contentSize":8255364,"name":"BEA5737.jpg","xmp":{"iccProfile":"Adobe RGB (1998)","modifyDate":"2014-07-08T12:24:30Z","creatorTool":"Adobe Photoshop CS6 (Macintosh)","colorMode":"rgb","copyrightFlag":"true","documentId":"F129A985358BD5A9075260E75454F65A"},"id":48279,"orientationSize":{"width":4000,"height":2667},"mediaInfo":{"variants":{"md-content-3col-flexible":{"link":"https://www.censhare.com/hcms/v3.0/entity/article/41673/media/MDQ4Mjc5LzAvNTkyOTZCQTQ2MzhCRjM2RDlCNzY5RDI4OEU2QzFDNzE3MDA3NTNBMS8q/md-content-3col-flexible","width":278,"type":"image/jpeg","cropKey":"flexible","height":185},"large-logo-flexible":{"link":"https://www.censhare.com/hcms/v3.0/entity/article/41673/media/MDQ4Mjc5LzAvNTkyOTZCQTQ2MzhCRjM2RDlCNzY5RDI4OEU2QzFDNzE3MDA3NTNBMS8q/large-logo-flexible","width":160,"type":"image/jpeg","cropKey":"flexible","height":107},"md-content-4col-flexible":{"link":"https://www.censhare.com/hcms/v3.0/entity/article/41673/media/MDQ4Mjc5LzAvNTkyOTZCQTQ2MzhCRjM2RDlCNzY5RDI4OEU2QzFDNzE3MDA3NTNBMS8q/md-content-4col-flexible","width":200,"type":"image/jpeg","cropKey":"flexible","height":133},"lg-full-flexible":{"link":"https://www.censhare.com/hcms/v3.0/entity/article/41673/media/MDQ4Mjc5LzAvNTkyOTZCQTQ2MzhCRjM2RDlCNzY5RDI4OEU2QzFDNzE3MDA3NTNBMS8q/lg-full-flexible","width":1184,"type":"image/jpeg","cropKey":"flexible","height":789},"sm-full-flexible":{"link":"https://www.censhare.com/hcms/v3.0/entity/article/41673/media/MDQ4Mjc5LzAvNTkyOTZCQTQ2MzhCRjM2RDlCNzY5RDI4OEU2QzFDNzE3MDA3NTNBMS8q/sm-full-flexible","width":640,"type":"image/jpeg","cropKey":"flexible","height":427},"large-profile-flexible":{"link":"https://www.censhare.com/hcms/v3.0/entity/article/41673/media/MDQ4Mjc5LzAvNTkyOTZCQTQ2MzhCRjM2RDlCNzY5RDI4OEU2QzFDNzE3MDA3NTNBMS8q/large-profile-flexible","width":100,"type":"image/jpeg","cropKey":"flexible","height":67},"lg-content-66-flexible":{"link":"https://www.censhare.com/hcms/v3.0/entity/article/41673/media/MDQ4Mjc5LzAvNTkyOTZCQTQ2MzhCRjM2RDlCNzY5RDI4OEU2QzFDNzE3MDA3NTNBMS8q/lg-content-66-flexible","width":768,"type":"image/jpeg","cropKey":"flexible","height":512},"small-logo-flexible":{"link":"https://www.censhare.com/hcms/v3.0/entity/article/41673/media/MDQ4Mjc5LzAvNTkyOTZCQTQ2MzhCRjM2RDlCNzY5RDI4OEU2QzFDNzE3MDA3NTNBMS8q/small-logo-flexible","width":96,"type":"image/jpeg","cropKey":"flexible","height":64},"lg-content-3col-flexible":{"link":"https://www.censhare.com/hcms/v3.0/entity/article/41673/media/MDQ4Mjc5LzAvNTkyOTZCQTQ2MzhCRjM2RDlCNzY5RDI4OEU2QzFDNzE3MDA3NTNBMS8q/lg-content-3col-flexible","width":374,"type":"image/jpeg","cropKey":"flexible","height":249},"sm-content-flexible":{"link":"https://www.censhare.com/hcms/v3.0/entity/article/41673/media/MDQ4Mjc5LzAvNTkyOTZCQTQ2MzhCRjM2RDlCNzY5RDI4OEU2QzFDNzE3MDA3NTNBMS8q/sm-content-flexible","width":576,"type":"image/jpeg","cropKey":"flexible","height":384},"full-image-flexible":{"link":"https://www.censhare.com/hcms/v3.0/entity/article/41673/media/MDQ4Mjc5LzAvNTkyOTZCQTQ2MzhCRjM2RDlCNzY5RDI4OEU2QzFDNzE3MDA3NTNBMS8q/full-image-flexible","width":1184,"type":"image/jpeg","cropKey":"flexible","height":789},"xs-content-flexible":{"link":"https://www.censhare.com/hcms/v3.0/entity/article/41673/media/MDQ4Mjc5LzAvNTkyOTZCQTQ2MzhCRjM2RDlCNzY5RDI4OEU2QzFDNzE3MDA3NTNBMS8q/xs-content-flexible","width":296,"type":"image/jpeg","cropKey":"flexible","height":197},"lg-content-2col-flexible":{"link":"https://www.censhare.com/hcms/v3.0/entity/article/41673/media/MDQ4Mjc5LzAvNTkyOTZCQTQ2MzhCRjM2RDlCNzY5RDI4OEU2QzFDNzE3MDA3NTNBMS8q/lg-content-2col-flexible","width":560,"type":"image/jpeg","cropKey":"flexible","height":373},"md-full-flexible":{"link":"https://www.censhare.com/hcms/v3.0/entity/article/41673/media/MDQ4Mjc5LzAvNTkyOTZCQTQ2MzhCRjM2RDlCNzY5RDI4OEU2QzFDNzE3MDA3NTNBMS8q/md-full-flexible","width":1024,"type":"image/jpeg","cropKey":"flexible","height":683},"md-content-2col-flexible":{"link":"https://www.censhare.com/hcms/v3.0/entity/article/41673/media/MDQ4Mjc5LzAvNTkyOTZCQTQ2MzhCRjM2RDlCNzY5RDI4OEU2QzFDNzE3MDA3NTNBMS8q/md-content-2col-flexible","width":416,"type":"image/jpeg","cropKey":"flexible","height":277}}},"exif":{"exposureCompensation":0,"aperture":10,"meteringMode":"multi-segment","iso":200,"whiteBalance":"automatic","model":"NIKON D3X","creationDate":"2014-05-12T15:03:24Z","lens":"AF-S Nikkor 85mm f/1.4G","focalLength":85,"shutterSpeed":"1/40"}},"decorator":{"factory":"cs.Xml2Json","fields":"title,text,linkLabel"},"titlePlain":"censhare Omnichannel Content Management","text":"<teaser-text xmlns:xlink=\"http://www.w3.org/1999/xlink\">censhare controls and automates the management and production of content for all touchpoints, regions and languages.<\/teaser-text>","title":"<title xmlns:xlink=\"http://www.w3.org/1999/xlink\">censhare Omnichannel Content Management<\/title>"}},"assetType":"article."}