When a company enters a period of rapid growth, organizational complexity increases.
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Keeping Growth Under Control With PIM

There is much to celebrate when a company enters a period of rapid growth. Aside from the increased revenue and reputation, there is a seismic leap in potential. Companies experience heightened demand, not just for more of the same, but more variety. It’s a golden opportunity to expand range and reach.

Inevitably though, this comes with increased organizational complexity. A smaller range of products is ultimately easier to manage than one that is growing across variants, brand extensions, alternatives, complimentary products and products sold in different and new locales, involving translations and transliterations. Adapting to that change can put a strain on companies’ existing technologies.

This is where leading Swiss technology group, Leister , found itself undergoing rapid expansion while also engaging in its own innovation. With subsidiaries on three continents with 130 sales and service centers in more than 100 countries, its product information management needs were complex. In this exclusive customer success story , censhare reveals how Leister:

  • Established a future proof and central product data structure that allowed access to multiple users across the company’s network

  • Linked systems into an integrated solution to accommodate product data enrichment including automated linking

  • Standardized interfaces and user training that created a deeper understanding of the platform’s capabilities and reduced external costs.

And all this was achieved via a well considered implementation of censhare Product Information Management (PIM) . With an eye on achieving a contextualized data exchange, Leister was able to reorganize its PIM needs from the ground up that serves its needs not only today, but also in the future as potential new product lines and partners are introduced. Read more in the Leister success story .

The implementation of censhare for all campaigns and channels has brought extreme increase in efficiency and falling costs for Vitra.

Added Value Thanks to Semantically Managed Product Data

Discover how a leading technology group, found an expansive and flexible content and product data management system in censhare.

Explore Success Story
Morag Cuddeford-Jones Morag Cuddeford-Jones

Morag has been a marketing journalist and editor for 20 years but is still trying to convince herself that she doesn’t look it. She came to journalism after a brief flirtation with the music and entertainment industry, which ended when she discovered that she nurtured a passionate dislike of any tunes not produced in 1985.

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