Dive into the world of DXP with this report from Digital Clarity Group for a tantalizing low down on cross sector DXP implementation strategies.
Technology solutions are seductive. Given the promise of solving a gnarly problem at the touch of a button, what marketer would not leap at the chance to click ‘install’?
But taking this approach can set organizations back to where they started – or worse. Technology is a useful tool, but only when there’s a strong rationale behind the implementation and the right people in place to use it.
No business can afford to make ill informed decisions about its software or hardware solutions. Data and information flow too fast to make concessions.
The latest survey and report from Digital Clarity Group (DCG), sponsored by censhare, Digital Experience Platforms: Buyer Trends, Preferences, and Strategies, shows marketers how they can get a handle on the procurement process. Discussing the ideal supplier mix and the importance of marketing having a seat at the IT table, the report covers:
Marketers do not need to be IT experts to be successful in using technology to solve their problems. But they do need to understand enough about the nature of the problem and what their strategy is going to be to resource for it effectively. Click here to read more in the report.
CMOs today face immense pressure to deliver hyper-personalized customer experiences at scale while maintaining brand consistency across a rapidly expanding universe of channels and technologies.
DAM LA 2025 was a mosaic of innovation, collaboration, and forward-thinking discussions. Here’s a recap of the highlights and why the Entirely launch was a game-changer for the future of Martech.
The right digital asset management system, or DAM, for your company provides an instant power-up to your martech stack.
