An inspiring story of how one of the world’s most prominent orchestras is using its centralized Digital Asset Management system (DAM) to break down silos and digitize its wealth of assets.
The aim? To enable it to enhance its consumers’ experience of the orchestra’s unique product – its sound - both on and offline. This of course, became particularly important during the lockdowns of recent past, but with a lengthy recording history (its first recording took place in 1917) it has also enabled age old footage to become a viable asset to enhance its brand story, as well as supporting its efforts to expand its audience through increased digital initiatives.
So, what has it achieved with its DAM so far?
Well, let’s hear it straight from the digital asset manager at The Philadelphia Orchestra, Roberta Gorin-Paracka , in an on demand session from this year’s ecosphere days digital - An industry event aiming to inspire and showcase the best in Integrated Content Management strategies.
Watch the success story to learn from Roberta how The Philadelphia Orchestra:
Has become a digital media company
Ensures a single source of truth for all asset types
Has eradicated 100% of all its previous institutional silos
How it utilizes its censhare DAM for event clustering of assets, with an API to its existing performance database
During the session, Roberta gives us a detailed demo of how this event asset clustering functions and looks in the system, so it is well worth tuning into her conversation on DAM for the performing arts , with censhare’s Josh Van Dyk.
The Philadelphia Orchestra, one of the world’s prominent orchestra’s was looking to break down silos to form a central content hub and single source of truth for its digital assets.Learn More