The Philadelphia Orchestra wanted to enable its consumers to experience of the orchestra’s unique product. Learn what the organization achieved by implementing censhare DAM.

DAM For The Performing Arts - The Philadelphia Orchestra Shows us How

An inspiring story of how one of the world’s most prominent orchestras is using its centralized Digital Asset Management system (DAM) to break down silos and digitize its wealth of assets.

The aim? To enable it to enhance its consumers’ experience of the orchestra’s unique product – its sound - both on and offline. This of course, became particularly important during the lockdowns of recent past, but with a lengthy recording history (its first recording took place in 1917) it has also enabled age old footage to become a viable asset to enhance its brand story, as well as supporting its efforts to expand its audience through increased digital initiatives.

So, what has it achieved with its DAM so far?

Well, let’s hear it straight from the digital asset manager at The Philadelphia Orchestra, Roberta Gorin-Paracka , in an on demand session from this year’s ecosphere days digital - An industry event aiming to inspire and showcase the best in Integrated Content Management strategies.

Watch the success story to learn from Roberta how The Philadelphia Orchestra:

  • Has become a digital media company

  • Ensures a single source of truth for all asset types

  • Has eradicated 100% of all its previous institutional silos

  • How it utilizes its censhare DAM for event clustering of assets, with an API to its existing performance database

During the session, Roberta gives us a detailed demo of how this event asset clustering functions and looks in the system, so it is well worth tuning into her conversation on DAM for the performing arts , with censhare’s Josh Van Dyk.

The implementation of censhare for all campaigns and channels has brought extreme increase in efficiency and falling costs for Vitra.

The Digital Experience for The Performing Arts

The Philadelphia Orchestra, one of the world’s prominent orchestra’s was looking to break down silos to form a central content hub and single source of truth for its digital assets.

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Lucy Campbell-Woodward Lucy Campbell-Woodward

Lucy is the Digital Marketing Manager and a blog contributor at censhare. Based in Munich, Germany, Lucy forms a pivotal cog in the Corporate Marketing team, always with an eye on keeping the content machines churning. What her resume doesn’t state, however, is an impressive knowledge of Bavarian beer. Prost!

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