Martech Trends 2023

What is the current market potential for marketing technology in Europe? Studies show that the global market will continue to boom in the next 5 to 7 years, leading to stronger growth than sales and services scenarios.

  1. chevron left iconMartech Trends 2023

The MarTech Alliance estimates that the global MarTech market will total an estimated $344.8 billion (or €313.8 billion) in 2021. High growth is expected until 2025, followed by a slowdown on a high plateau.

To succeed in such an environment, CMOs need to regularly review their marketing technology investments and monitor their progress in improving usage. To this end, we have identified four key trends, which we would like to share with you in our webinar, among others.

German only.

  • 2023 - where is the journey heading?
  • Discussion of the top trends
  • Things you should not do regarding you martech stack

Martech Trends 2023 - Boom oder Pleite?

9. February 2023



  1. Esther_Donatz.jpg

    Esther Donatz

    CEO, censhare

    open linkedin link
  2. PatrickMoser.jpeg

    Patrick Moser

    Managing Director, MARMIND

    open linkedin link
  3. RalphStraus.jpeg

    Ralf Strauss

    Managing Partner, Marketing TechLab GmbH

    open linkedin link
  4. DanielOliverAugsten.jpeg

    Daniel Oliver Augsten

    CEO, Facelift/Quintly

    open linkedin link