The MarTech Alliance estimates that the global MarTech market will total an estimated $344.8 billion (or €313.8 billion) in 2021. High growth is expected until 2025, followed by a slowdown on a high plateau.
To succeed in such an environment, CMOs need to regularly review their marketing technology investments and monitor their progress in improving usage. To this end, we have identified four key trends, which we would like to share with you in our webinar, among others.
- 2023 - where is the journey heading?
- Discussion of the top trends
- Things you should not do regarding you martech stack