Welcome to Inside censhare!

In the initial episodes, I got to talk to Dagmar Schneider, someone who has been with us since the beginning and she shares some of those early customers and how...

  1. chevron left iconWelcome to Inside censhare!
Ian TruscottApril 13, 2017
  • Inside censhare

I’ve said that phrase a few times, as I introduce our new video blog. It’s a simple sentence that becomes surprisingly complicated when someone points a video camera in your direction. Nonetheless after take number 6, we have our first set of episodes "in the can" as those Hollywood types would say and I can welcome you to Inside censhare.

So, what is it?

Well, I am new at censhare and as I wandered around our Munich headquarters getting to know the people, what we do and who we do it for, I thought I’d grab a camera and record some of these conversations to share with you.

This evolved into us creating a series of short, 3 minute videos that we intend to publish every week. I am hopefully going to lure a range of our people, customers and partners into the hot seat to share a bit about us, our culture, ideas, products and to tell some of our client stories.

In this first episode, I got to speak with Dagmar Schneider, someone who has been with us since the beginning and she shares a little bit about our history, some of the early customer stories and how those engagements and the business challenges we solve have evolved.

In a later episode, I speak to Christina Gräßel, who runs HR and we discuss our culture and that we are hiring!. I really enjoyed these conversations and I hope that comes through on the video.

By the way – if you are thinking of doing this yourself as part of your content marketing strategy, the idea of “grabbing a camera” turned into us creating a small studio, with a couple of lights in one of our meeting rooms. We shot with a Canon AOS camera and edited using standard tools.

It really was that simple and I’ll be honest, the results are way more professional than I expected, in no small part due to the talent of my colleagues (I can’t promise that you have the same!).

I hope you enjoy getting to know us a bit.

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Ian Truscott
Ian Truscott has a passion for creating ART (Awareness, Revenue and Trust) for B2B software companies as a marketing leader and is a censhare alumni. Wanting to connect a like minded community and share something useful, he founded Rockstar CMO, a monthly digital publication, and is currently helping B2B companies create ART at appropingo.

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