Unleashing the Power of Packaging Through Integrated Content Management

Once simply the wrapping of goods, packaging now plays a far more important role. Learn how integrated content management can help.

  1. chevron left iconUnleashing the Power of Packaging Through Integrated Content Management
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Lucy Campbell-WoodwardJuly 19, 2021
  • Digital Asset Management
  • Content Management

Once simply the wrapping in which goods were transported safely, packaging now plays a far larger and more important role for organizations and their customers.

It is the outward representation of the brand, the physical embodiment of a company’s green credentials, a vital source of information for consumers, and a critical building block of a business’s financial success.

Customer expectations are high, and packaging is yet another area where companies can and must live up to them, without exception. Starved of time instore, customers make huge demands of product packaging. It must be attractive, informative, and practical. In some cases, it is literally a lifesaver, protecting unwitting shoppers from potentially lethal allergens contained within.

All the more reason why organizations have to integrate content and product management firmly within their packaging processes. In Enable Effective Packaging with Universal Content Management, an exclusive white paper from censhare, you will learn:

  • Why packaging is often left out of the content management workflow and the potential dangers of doing so.
  • How universal content management brings together the critical elementsrequired by packaging to avoid lengthy production delays and expensive on pack errors that can lead to product recalls – or worse, litigation.
  • How new technologies such as smart packaging and virtual reality are going to give packaging an even more important role in the overall brand experience and how to make the most of them.

Packaging is as important a marketing tool as your billboard or digital banner ads. Its role as a source of customer information is no less critical than the patient information leaflet in a medicine box. Its form and function are often the key deciding element in consumer choice when it comes to a 50/50 decision between two products on shelf.

So, to make the most of your packaging strategy, learn how deploying a Universal Content Management system can help, and download Enable Effective Packaging with Universal Content Management.

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Lucy Campbell-Woodward
Lucy is the Digital Marketing Manager and a blog contributor at censhare. Based in Munich, Germany, Lucy forms a pivotal cog in the Corporate Marketing team, always with an eye on keeping the content machines churning. What her resume doesn’t state, however, is an impressive knowledge of Bavarian beer. Prost!

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