Future-proofing your DAM selection
Event location - Online
Single Source Publishing – Putting All Your Eggs in One Basket
Want to reduce inefficiences in your content management and push competetive advantage? This new censhare whitepaper explores how single source publishing can help.
Morag Cuddeford-JonesJanuary 16, 2019
- Content Management
- Digital Marketing
- Content Marketing
Today, businesses run as much on information as they do on the products they actually produce. From the information that feeds the supply chain system to the ecommerce site, the instore point of sale and the social media feed, there is more and more of it every day. Without careful management, there is a real danger of being overwhelmed.
It’s time to get content under control.
This is the message in The Power of Single Source Publishing, our latest whitepaper on content management. As the title suggests, the paper advocates managing content across the whole organization from a single, centralized source to reduce inefficiencies and push competitive advantage.
In this paper you will learn about:
- The need to COPE – Create Once, Publish Everywhere
- Single source publishing as the solution to an exploding content demand
- Success stories from brands such as Jaguar Land Rover and Newmarket Holidays who already taking this approach
For more information on why it’s worth putting all your content eggs into the one, centralized basket, download The Power of Single Source Publishing here.
Morag Cuddeford-Jones
Morag Cuddeford-Jones is a writer, editor and broadcaster. She has been working in marketing, business, and the SaaS space for more than 20 years. With experience interviewing C-Suite executives and working in tech, Morag has gained a unique insight into both the evolving martech landscape and the impact digital transformation has on consumer and B2B brands.
Want to learn more?
