Single Source Publishing – Putting All Your Eggs in One Basket

Want to reduce inefficiences in your content management and push competetive advantage? This new censhare whitepaper explores how single source publishing can help.

  1. chevron left iconSingle Source Publishing – Putting All Your Eggs in One Basket
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Morag Cuddeford-JonesJanuary 16, 2019
  • Content Management
  • Digital Marketing
  • Content Marketing

Today, businesses run as much on information as they do on the products they actually produce. From the information that feeds the supply chain system to the ecommerce site, the instore point of sale and the social media feed, there is more and more of it every day. Without careful management, there is a real danger of being overwhelmed.

It’s time to get content under control.

This is the message in The Power of Single Source Publishing, our latest whitepaper on content management. As the title suggests, the paper advocates managing content across the whole organization from a single, centralized source to reduce inefficiencies and push competitive advantage.

In this paper you will learn about:

  • The need to COPE – Create Once, Publish Everywhere
  • Single source publishing as the solution to an exploding content demand
  • Success stories from brands such as Jaguar Land Rover and Newmarket Holidays who already taking this approach

For more information on why it’s worth putting all your content eggs into the one, centralized basket, download The Power of Single Source Publishing here.

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Morag Cuddeford-Jones
Morag has been a marketing journalist and editor for 20 years but is still trying to convince herself that she doesn’t look it. She came to journalism after a brief flirtation with the music and entertainment industry, which ended when she discovered that she nurtured a passionate dislike of any tunes not produced in 1985.

Want to learn more?