Monday Morning Memo: Why Digital Complements Agility and How to Future-Proof Your Data

This week's martech news roundup gives insights on GDPR, the buying journey and DAM as a foundational marketing technology.

  1. chevron left iconWhy Digital Complements Agility and How to Future Proof Your Data
Douglas EldridgeMay 7, 2018
  • Digital Asset Management
  • Digital Marketing

April showers are having a harder time turning into May flowers this year, with dark GDPR clouds refusing to dissipate for many marketers. The good news is that there’s plenty of articles, both happy and sad, about GDPR if you have some last minute cramming to do.

So, with two weeks to go, we’ve hand picked a couple of those articles which have caught our eye, but we also take a break from GDPR, finding some interesting research from B2B Marketing on the buying journey and Real Story Group position DAM as a foundational marketing technology.

Why Digital Policies Are an Agile Marketer's Best Friend - CMS Wire

Not many marketers would argue that agility is a trend rather than a necessity, and yet ‘agile marketing’ is a term which is often viewed incorrectly. Agile marketing does not mean that digital policies shouldn’t be adhered to. In fact, it’s not only possible, but absolutely necessary to have policies in place which ensure editorial standards, proper branding, channel delineation etc., while still remaining agile. Agile marketing is not simply a matter of planning to not plan, but rather having the freedom and ability to react quickly change tune in harmony with market trends. Read More

It’s Time to Future-Proof Your Data Practices – EContent Magazine

Future proofing your data practices means more than investing in data technology. According to this piece, it means to think globally about your content. The upcoming GDPR deadline is just the tip of the iceberg, even for marketers not marketing to EU data subjects, someone from another part of the world is going to get in your line of content fire. By setting up practical data rules now, such as double opt-in, you’ll both future-proof your content and collect a better database. Read More

Mapping the road across a smooth B2B customer experience journey – B2B Marketing

According to this article, 73% of B2B buyers are millennials - do you think they want to be sold to in the same way companies have always done their selling? With a long buying cycle and a complex dynamic between budgets, deadlines, and the involvement of different stakeholders at varying times, the road to a B2B sale is rarely smooth. This but with a roadmap at least you’ll know when to expect the bump in the road. Read More

Tuesday 2¢: Will the Huff and Puff of GDPR Blow Your Marketing House Down? – censhare AG

Do you know what your marketing house is made of? It seems that many organizations are actually quite unsure. Ian Truscott considers the build of our marketing houses and whether they will survive the upcoming storm of GDPR, consulting the wise words of censhare’s Data Protection Officer, Manuel Weiss. Read More

Six Reasons Why Digital Asset Management is Now Officially MarTech – LinkedIn Pulse

Analyst group, Real Story Group, has declared 2018 to be “The Year of DAM”, partly because DAM has become the anchor of enterprise martech stacks. This article, written fresh off the heels of Henry Stewart’s DAM NY, where censhare was a lead sponsor, explains how DAM has moved from facilitating information management to marketing enablement, and is necessary for integration among marketing, IT, and creatives. Read More

Douglas Eldridge
Doug Eldridge has worked in marketing and communications for fifteen years, with experience in marketing agencies and software vendors, he’s written for CMSWire, eContent Magazine and various industry blogs. Doug is based in Denver, Colorado, is an alumnus of censhare US and while he is not writing, he is a typical Coloradan, which means a lot of time in mountains and breweries.

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