Monday Morning Memo: Getting Back to the Basics of Marketing and Data

Last week’s Monday Morning Memo focused on what to expect in 2018. As exciting as the latest and greatest technology is, it’s also important to hone in on what’s relevant today. This week, we look at a range of current marketing, data and sales topics to enrich the first working day of the week.

Sales Digital Transformation: It’s Now Or Never! – Forrester

The point of purchasing software for your business is to ultimately make money with it and according to this Forrester article, the rubber is meeting the road when it comes to digital transformation. Companies with the right infrastructure will succeed and those without won’t. Read More

The One Metric Every Data Team Needs to Remember – CMS Wire

Marketing might begin with creativity but it ends with data; quite literally sometimes. Every marketer is a part of a data team and knowing which data is important to you is vital. The answer in this article, while profound, is open-ended for each individual and business. Read More

Solving the Distributed Social Marketing Dilemma – Gartner

For many companies, social media has become a marketing department in and of itself, but that doesn’t always makes its marketing function any clearer. According to this article, people and strategy are only the beginning, without the right tools and governance your social presence will continue to lag. Read More

Why I Give Away My Knowledge for Free -- and How That Helps Me Drive Sales –Entrepreneur

When people research products and companies online they want to go a bit deeper than a logo, jingle, or motto. The basic tenants of content marketing are based on educating prospects, therefore the title of this piece should come as second nature to most marketers. How high-level or granular should you go with your content though? This article delves into the details. Read More