Inside censhare: Investment and Negotiating a Marketing Budget with our CFO
- 01.06.2017
- Inside censhare
OK, so the title is a bit misleading, we didn’t really film me negotiating for a marketing budget, but I did sit down with the man with the money at censhare, our CFO, Stephan Wehselau to discuss the recent growth investment from DuMont.
This is an exciting time for us and our new partner; as Stephan explains, we have growth investment that we will use to grow our sales, marketing and services reach, here in Europe, North America and Asia-Pac, as well as some strategic research and development investment. I couldn’t resist mentioning the marketing budget, if you watch carefully, I think it’s approved.
For DuMont Media Group this is an investment into their digital future as they continue to evolve the future of publishing. They have taken a minority holding in our company, the management team here are unchanged – although DuMont will join our advisory board. This shareholding is subject to the approval of the German antitrust authorities.
Anyway, really good chat, very lucky to grab Stephan at such a busy time and get a “behind the scenes” view of this exciting bit of news.
Gartner Market Guide for Digital Asset Management
Digital asset management is undergoing a renaissance as marketing leaders face new challenges in managing the growing volume, variety and velocity of content assets.
