Inside censhare: Investment and Negotiating a Marketing Budget with our CFO
- 01.06.2017
- Inside censhare
OK, so the title is a bit misleading, we didn’t really film me negotiating for a marketing budget, but I did sit down with the man with the money at censhare, our CFO, Stephan Wehselau to discuss the recent growth investment from DuMont .
This is an exciting time for us and our new partner; as Stephan explains, we have growth investment that we will use to grow our sales, marketing and services reach, here in Europe, North America and Asia-Pac, as well as some strategic research and development investment. I couldn’t resist mentioning the marketing budget, if you watch carefully, I think it’s approved.
For DuMont Media Group this is an investment into their digital future as they continue to evolve the future of publishing. They have taken a minority holding in our company, the management team here are unchanged – although DuMont will join our advisory board. This shareholding is subject to the approval of the German antitrust authorities.
Anyway, really good chat, very lucky to grab Stephan at such a busy time and get a “behind the scenes” view of this exciting bit of news.
Gartner Market Guide for Digital Asset Management
Digital asset management is undergoing a renaissance as marketing leaders face new challenges in managing the growing volume, variety and velocity of content assets.
