Centralized Content for A Collaborative Cooperative

Netherlands’ most successful cooperative grocery chain PLUS Retail has used censhare’s Universal Content Management system to help perfect their content capabilities and transform their business.

  1. chevron left iconCentralized Content for A Collaborative Cooperative
Morag Cuddeford-JonesJune 5, 2020
  • Product Information Management
  • Content Management

Sometimes, you have to be shaken out of your comfort zone to really realize what you’ve been missing all along. That was the case for PLUS Retail, one of the Netherlands’ most successful cooperative grocery chains.

With little warning, its existing content management supplier announced it was going to mothball the company’s current solution and PLUS Retail had only six scant months to find, implement and fine tune a replacement system.

By choosing censhare, PLUS Retail hoped to replicate its initial solution, but what it actually got was much, much more. Not only was the implementation achieved well before deadline, but the new system began revealing what was really possible for the cooperative through its new and fully customizable Omnichannel Content Management system.

In this detailed retail case study, you’ll find out how:

  • PLUS Retail supports more than 250 stores and 400 users and has grown content capacity to 500,000 digital assets, with 3,000 shelf cards being produced weekly
  • Sales collateral is produced quickly, with far fewer errors and omissions in design briefs weekly
  • Intuitive CMS interface allows even inexperienced staff to create store cards, creating time and cost savings

Download the PLUS Retail success story to learn how censhare’s Universal Content Management system, including its Headless CMS module, has simplified and yet amplified PLUS Retail’s content capabilities for national and local communications.

Morag Cuddeford-Jones
Morag has been a marketing journalist and editor for 20 years but is still trying to convince herself that she doesn’t look it. She came to journalism after a brief flirtation with the music and entertainment industry, which ended when she discovered that she nurtured a passionate dislike of any tunes not produced in 1985.

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