For the past two years, censhare solutions have been implemented at McCann Erickson and have achieved cost and time savings of up to 20%. Ralf Menikheim, Head of Handling Agency, and Dieter Reichert, CMO of censhare, spoke about stepping up cooperation, the demands made on the agencies of the future and on the significance that creativity will hold in the future. (Interview in German language)
For the past two years, censhare solutions have been implemented at McCann Erickson and have achieved cost and time savings of up to 20%. Ralf Menikheim, Head of Handling Agency, and Dieter Reichert, CMO of censhare, spoke about stepping up cooperation, the demands made on the agencies of the future and on the significance that creativity will hold in the future. (Interview in German language)
CMOs today face immense pressure to deliver hyper-personalized customer experiences at scale while maintaining brand consistency across a rapidly expanding universe of channels and technologies.
DAM LA 2025 was a mosaic of innovation, collaboration, and forward-thinking discussions. Here’s a recap of the highlights and why the Entirely launch was a game-changer for the future of Martech.
The right digital asset management system, or DAM, for your company provides an instant power-up to your martech stack.
