Smart Content Repository Boosts Ecommerce

Steinberg relies on censhare as a central company wide information management hub to underpin further rapid growth.

Download Success Story

Steinberg Media Technologies is one of the world’s leading producers and suppliers of professional software and hardware for production and processing of digital music and audio. It sells over 50 different products worldwide, both directly and via distributors, and its website and online shop are available in five languages, with product information and interfaces offered in some cases in eight or nine languages.

In 2014, Steinberg was facing a decision that would affect its very existence: The company urgently needed a modern system of product information management in order to continue to exploit its content and underpin the headlong growth in ecommerce with efficient processes and technologies. In 2016, censhare was implemented to tackle this challenge head on.

The great thing is, thanks to censhare we now have an end to end process for our most important channel, our website. For us it’s a dream come true.

Jonas Baumbach,Head of Digital, Steinberg Media Technologies

Business Results


websites automatically driven using censhare


minutes for product updates, reduced from 4 hours


hour for products to go live in the online shop, previously 3 days


seconds per picture search, down from 30 minutes

Implemented in close collaboration with msp, a software integration specialist and censhare Strategic Partner, censhare now drives efficiency and growth through automated processes, facilitating a reduction in the demands on employees' time and a higher focus on personalization. The Digital Unit at Steinberg has become key in steering, implementing and supporting business processes via censhare.

The Digital Unit at Steinberg has acquired a key function. [censhare] ultimately creates value for the company and allows us to exploit sales potential.

Daniel Röper,Director of Digital, Steinberg Media Technologies

censhare Universal Content Management simplifies the use of digital assets to create omnichannel marketing campaigns. Combine DAM with PIM and CMS to automatically transform assets for delivery across channels or create a 'Single Source of Truth' of product related information.

Learn More About Our Platform

About Steinberg Media Technologies

Steinberg has been providing award winning, technologically advanced music and media production products for musicians and producers of music, video and film since 1984. Today, Steinberg is one of the world's largest manufacturers of music and audio software and hardware, with millions of users worldwide. Steinberg also provides business customers with license management and copy protection systems. The Steinberg range of products has long since found world renown in all aspects of modern digital audio processing. They form the backbone of facilities specializing in music composition and production, mastering, restoration, sound design and audio post for the music, game and film industries.

ORT Gruppe Logo

Steinberg Media Technologies GmbH
Beim Strohhause 31
20097 Hamburg / Germany

censhare for Manufacturing

censhare helps transform the way a manufacturer operates, helping it reap all the benefits of the digital age.

Learn More
censhare reduces complexity, increases revenue, optimizes customer experiences and creates new value. Schedule a demo now.

censhare Resources

We create, commission and curate a variety of inspirational and educational content. From whitepapers to industry reports and analyst insights, they’re all available to download on our Resources page.

See Resources
Cookie Policy

This website uses cookies and third party tracking tools to provide technical functionality, improve the user experience and help us optimizing the website for our users. Find out more in our Privacy Policy

Necessary Cookies

These cookies are necessary for the function and operation of this website. Without these cookies we would not be able to offer you services such as contact forms and territory selection. These cookies collect anonymous information and cannot track your movements on other websites.

Show CookiesHide Cookies
















Marketing Cookies

Marketing Cookies are being used to deliver adverts and other communications relevant to you and your interests, to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns.

Show CookiesHide Cookies