Smart Content Repository Boosts Ecommerce

Steinberg Media Technologies is one of the world’s leading producers and suppliers of professional software and hardware for production and processing of digital music and audio. It sells over 50 different products worldwide, both directly and via distributors, and its website and online shop are available in five languages, with product information and interfaces offered in some cases in eight or nine languages.

In 2014, Steinberg was facing a decision that would affect its very existence: The company urgently needed a modern system of product information management in order to continue to exploit its content and underpin the headlong growth in ecommerce with efficient processes and technologies. In 2016, censhare was implemented to tackle this challenge head on.

Implemented in close collaboration with msp, a software integration specialist and censhare Strategic Partner, censhare now drives efficiency and growth through automated processes, facilitating a reduction in the demands on employees' time and a higher focus on personalization. The Digital Unit at Steinberg has become key in steering, implementing and supporting business processes via censhare.

The Digital Unit at Steinberg has acquired a key function. [censhare] ultimately creates value for the company and allows us to exploit sales potential.

Daniel Röper,Director of Digital, Steinberg Media Technologies

censhare Universal Content Management simplifies the use of digital assets to create omnichannel marketing campaigns. Combine DAM with PIM and CMS to automatically transform assets for delivery across channels or create a 'Single Source of Truth' of product related information.