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Mathieu Guetteville talks to Felix Wenzel as part of the censhare ecosphere days digital 2021 about his role as the Editorial IT Director for Reworld Media, his thoughts on the role of IT in the future of publishing, and how the organization addressed industry pain points through its censhare implementation, and its further plans with censhare to continue futureproofing its businesses.
Times for publishers are changing, with social media and online platforms gaining more and more importance, the demand for fast content production and delivery is increasing, and the need to uphold consistent quality to become a trusted source for consumers. Reworld Media supports brands in achieving this with its “Content Factory” which forms a repository for all content, enabling remote working and streamlined processes, setting up for them a crucial single source of truth for efficiently creating, managing and delivering large volumes of content.
We were in the middle of the implementation when the pandemic hit, but we have seen very fast that we could continue the process, because the web solution is deployed so simply.
censhare Universal Content Management simplifies the use of digital assets to create omnichannel marketing campaigns. Combine DAM with PIM and CMS to automatically transform assets for delivery across channels or create a 'Single Source of Truth' of product related information.
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