Centralized Ad Media Production and Automation for Retail Enterprise

REWE worked with strategic censhare partner MSP to implement a centralized ad media solution. As a result, a centralized censhare system now supports streamlined data management, production processes and team collaboration in one system for all regions and target groups.

Building on censhare’s content management platform, MSP developed a solution incorporating a custom designed module for the specialized needs of retail organizations.

This implementation led to a 75% more efficient production process and radically reduced the risk of errors in product information, as last minute changes to the data are performed in the one central system. REWE’s weekly sales brochures can be created for each market via a partly automated process, with the central database supplying all imagery and the latest product information. MSP also worked with REWE in order to create tailored modules such as the TeamRoom, which facilitates end to end digital process management.

censhare Universal Content Management simplifies the use of digital assets to create omnichannel marketing campaigns. Combine DAM with PIM and CMS to automatically transform assets for delivery across channels or create a 'Single Source of Truth' of product related information.