The censhare PIM serves Leister as a central hub for all product information and enables the design of new and efficient processes. Future brands and touchpoints can be easily handled and edited via the same backend and the acceptance of internal stakeholders was easily gained due to the platform’s many advantages.
Leister also decided to realign its product information content while introducing the new censhare PIM structure. For Oliver Odermatt, Project Manager at Leister, it was clear that a PIM system would only deliver the full benefits if all product information and related content was consistently available, in all languages and for all channels. As a result, Leister not only gained a PIM customized to its needs but is also prepared for the future with complete and newly structured content.
The new conception of the product information content was a central issue for us. A PIM can only deliver comprehensive benefits if information and associated content are continuously available in all languages and across all channels.
censhare Universal Content Management simplifies the use of digital assets to create omnichannel marketing campaigns. Combine DAM with PIM and CMS to automatically transform assets for delivery across channels or create a 'Single Source of Truth' of product related information.
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