Added Value Thanks to Semantically Managed Product Data

Globally active, Leister is a technology group with subsidiaries on three continents and around 130 sales and service centers in more than 100 countries. Its growth necessitated a Product Information Management change.

The reorganization of product data and its management was top of the list for the group, who wanted to create convincing customer proximity and communications in its established channels, as well as optimizing on profitability.

Leister turned to censhare Product Information Management in order to develop its existing management of product data and content, improving the quality and use of these product assets as well as ensuring a relevant and contextualized data exchange.

The censhare PIM serves Leister as a central hub for all product information and enables the design of new and efficient processes. Future brands and touchpoints can be easily handled and edited via the same backend and the acceptance of internal stakeholders was easily gained due to the platform’s many advantages.

Leister also decided to realign its product information content while introducing the new censhare PIM structure. For Oliver Odermatt, Project Manager at Leister, it was clear that a PIM system would only deliver the full benefits if all product information and related content was consistently available, in all languages and for all channels. As a result, Leister not only gained a PIM customized to its needs but is also prepared for the future with complete and newly structured content.

censhare Universal Content Management simplifies the use of digital assets to create omnichannel marketing campaigns. Combine DAM with PIM and CMS to automatically transform assets for delivery across channels or create a 'Single Source of Truth' of product related information.