Rethinking How Magazines Are Made

Bauer Media Group owns more than 600 print, digital, TV, and radio brands across 17 countries and is famous for mainstream magazines including Grazia, Q, and Empire. It also operates radio and TV stations including Kiss, Kerrang!, Absolute, and Scala Radio.

In addition to publishing its regular magazine titles, Bauer needed a way to make the sharing of content between brands and, editors and contributors much easier and more efficient. Following a pilot project for Grazia, Bauer implemented censhare in 2013.

Today, censhare helps Bauer get 93 magazines to press and support 550 contributors producing more than 2,100 pieces of content each week which reaches over 25 million UK consumers. censhare is integrated with Bauer’s advertising booking system for seamless delivery of ad copy into workflows and provides a portal for licensed and syndicated content so that partners can buy and download whatever they need whenever they need it.

censhare Universal Content Management simplifies the use of digital assets to create omnichannel marketing campaigns. Combine DAM with PIM and CMS to automatically transform assets for delivery across channels or create a 'Single Source of Truth' of product related information.