censhare Among PIM Vendors of Choice for IDC

censhare has been highlighted as a primary Product Information Management (PIM) solution by respected global industry research body, the International Data Corporation (IDC).

IDC MarketScape: Worldwide Product Information Management Applications for Commerce 2019–2020 Vendor Assessment is a report by IDC analyzing the strengths and weaknesses of named PIM vendors, and includes censhare in its selection of primary PIM vendors. The analysis considers aspects such as key PIM capabilities, behaviors and characteristics, as well a consideration of each vendor’s business make up.

Scrutiny from independent organizations such as IDC is essential for the health of the sector, as well as helping buyers to choose solutions with confidence. "The right PIM applications should provide organizations with a competitive advantage when selling online and be flexible enough to support different kinds of products and commerce business models in the years to come," says Jordan Jewell, Research Manager, Digital Commerce, at IDC.

The full report can be accessed here for more information on the importance of PIM in the end to end customer journey, advice for technology buyers on making the right decisions, and the IDC’s placement of censhare in the PIM landscape.

To learn more about how censhare solves PIM and other content management challenges for its customers across a variety of industries and use cases, visit our Customer Success Stories page.