Future-proofing your DAM selection
Event location - Online
Finding a replacement or addition to your current martech stack at an exhibition is no easy task, however there are certain tricks to ensure your goals don't get lost in the madness.
Evaluating a replacement or addition to your current marketing technology stack is no easy feat.
Many buyers begin their search in the exhibition hall, scouting out the who’s who in their area of interest. However, starting the preliminary discussions by perusing the gangways of the next industry trade show can be challenging and, at times, overwhelming. The options and capabilities are plentiful and with hundreds, sometimes thousands, of attendees crowding the exhibition hall floor hunting for their next big integration, it can be hard to hold an impactful conversation with any software vendor on the floor.
But while it may seem easier to forego the exhibition hall speed dating set up altogether and instead submit individual contact inquiries to each vendor, utilizing the face to face time with software vendors in your early search may be more beneficial than you think.
Not only are you able to get the answers you’re looking for on the spot, receive a tailored demo, or gain an idea of how your assessed tech intends to keep up with industry trends, a quick introductory meeting can also provide a high level understanding of how each individual vendor could approach your specific business challenges as well as giving you a feel for the team – after all, for a successful implementation it needs to fit with yours!
So, before you arrive at the exhibition hall bright eyed and bushy tailed, there are a few things which you can do to ensure that your goals don’t get lost in the madness:
With trade show season upon us, this kind of preparation can help you to effectively navigate the exhibition hall and vendors conversations, setting set your quest for the next software procurement on the path to success.
Good luck with your search!