From Machine Learning to Authentic Content, Marketing Requires Intelligence

Wednesday marks the one month countdown to GDPR go-live. Interestingly, while many people think of GDPR as the end of the marketing world as we know it, most of the articles that I come across while researching this weekly martech roundup are to do with advanced technologies which legislation like GDPR will push us to actually use and practice. This week’s roundup starts with the authenticity and human touch that most marketers agree is important, finishing with the reason why soon everyone will have to practice what they preach…

Why Authenticity Is Driving A Content Marketing Revolution – Forbes

Content marketing has always been about authenticity, but in an era of over saturation when marketers can pay for clicks via vehicles such as native advertising and the average consumer is gaining a understanding of how it all works, it’s more important than ever to stay true to your messaging and not to overreach the subtle boundary between marketing and advertising. Read More

Humanizing the Digital Experience – Customer Experience Magazine

With the amount of technology available at each customer touchpoint and a huge focus on automation, it’s easy to understand why many digital experiences lack the human touch. By investing in a broader digital experience platform rather than disparate solutions, you stand a chance at delivering a major differentiator – the human experience. Read More

Global Content Needs Automated Intelligence as Much as Intelligent Automation – EContent Magazine

As a consumer works their way down the buyer’s journey, they are routinely offered content via automated workflows. The workflows are usually set up, rather laboriously, by humans. Imagine the efficiency that could come from automated intelligence, meaning that machines would learn a prospect’s behavior and be able to offer the right messaging accordingly, at the right time. Read More

With GDPR Restrictions on Using Consumer Data, Marketers Will Need to Start Mining Moments – Entrepreneur

This article discusses how the new data limitations of GDPR will create broader based marketing. By using a macro-data approach to influence many people rather than micro-data to influence one person, will marketing become more efficient due to GDPR? Read More

The CONSENT Act would require edge providers to comply with FTC-regulated data protection rules – Marketing Land

GDPR is a European regulation affecting any marketer who is marketing to EU citizens. Ahead of GDPR, the United States has proposed similar legislation called CONSENT, which has many similarities to its European counterpart in regards to data collection. This is likely only the beginning of a major change to data privacy and it’s best that you get your marketing house in order now, before it’s too late. Read More