How to Use Your Data Treasure Trove and Innovate for Customer Obsession

Mondays at this time of year can leave us enough evening sunshine to enjoy an after work stroll, but the spring weather can also tempt us into daydreaming of summer plans and gazing out the window at a world bouncing into life. So to help keep you focused, the following articles from the world of martech help paint the picture of what it takes to spring into better data analytics and stronger publishing processes.

Little Data, Lots of Expectations: Making the Leap from First to Second Purchase – EContent Magazine

In retail, it’s exceptionally important to have a customer buy from you again, as opposed to completing a one-off purchase. Second time customers are almost twice as likely to remain loyal as first time customers, so by focusing on the next interaction instead of the next purchase, retailers set themselves up to offer a more personalized experience and increase their odds of a second transaction (and a third, and a fourth). Read More

Marketing Innovation Starts And Ends With Customer Obsession – Forrester

Marketers often envy brands which have customers who obsess over them, such as Apple and Nike. While these brands have great products, the customer obsession begins and ends with their marketing departments. To gain influence with your customers, you need to rise above the day-to-day minutia and strive to innovate. Read More

DIY Guide to Technology Selection – Digital Clarity Group

The technology selection process can be quite daunting. While marketing software offers more functionality than ever before, this also means increasing complexity, especially when it comes to the topic of integration. In this article, analyst Cathy McKnight, explains how the task isn’t impossible without the help of a consultant, but warns that it won’t be easy, offering some valuable insight for a DIY technology search. Read More

Unstructured Data: Elevating Your Business With One of Its Most Valuable Hidden Resources – EPAM

Data has become one of the most complex properties owned by modern organizations. People might have envisioned the amount of data which companies have amassed in recent years, but not many had the foresight to invest in tools to properly manage such volume. As a result, many companies are sitting on a treasure trove of data which, if put to proper use, could be invaluable. Simultaneously, this data could also pose a threat if ignored, as non-compliance fines can be costly. This article by censhare partner, EPAM, explains the importance of being equipped with the right technology. Read More

Keep Company Secrets Safe With a Strong Publishing Process – CMS Wire

Every company has sensitive documents which shouldn’t be seen by the public, at least not until the timing is right, but if your internal processes or tools have a weak spot, no piece of content is safe from an accidental publication. It’s imperative that companies realize that everyone is in the publishing business now, and that a strong publishing process is necessary. Read More