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Blog

Inside censhare: Special Guest – Theresa Regli

This week, we continue with our short series of extended interviews with some of our speakers from our customer and partner event ecosphere days 2017 . In this episode, I chat to Theresa Regli , Chief Strategy Officer at KlarisIP .

As a former analyst and consultant, Theresa is considered a leading Digital Asset Management (DAM) practitioner and industry expert, often presenting keynote presentations at premier events like Henry Stewart DAM . She is also the author of arguably the definitive book on DAM - The Real Story About DAM Technology and Practice .

This was yet another really enjoyable conversation for me on Inside censhare. We chatted about her view of Digital Asset Management acting as the hub of content operations, or as she described it during the discussion and her engaging presentation at our event, “the core engine”.

I hope that you enjoy the video and if you would like more information about DAM, aside from reading Theresa’s book, we share some great assets here including a free Gartner guide to DAM and various case studies from our clients which describe the DAM transformation as a journey from Hell to Hello .

Ian Truscott Ian Truscott

Ian Truscott has a passion for creating ART (Awareness, Revenue and Trust) for B2B software companies as a marketing leader and is a censhare alumni. Wanting to connect a like minded community and share something useful, he founded Rockstar CMO, a monthly digital publication, and is currently helping B2B companies create ART at appropingo.

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