Delivering your audience with personalized content is easier said than done. For many organizations it means breaking down traditional departmental barriers to gain real-time customer insight. But how is this best achieved?
Econsultancy tackled this subject in a Digital Therapy Thursday where experienced industry specialists (including censhare’s very own Ian Truscott, VP of Global Marketing) answered questions on best practice and processes for the creation of personalized, relevant content.
If I already know my customer, how am I going to operationalize my organization to deliver something that truly serves them in a personal manner? It’s about service, it’s about product information - this isn’t just about marketing and sales content. You have to take a holistic view on how you’re going to engage with your consumer.
Ian Truscott VP of Global Marketing, censhare AG
Download this session’s Digital Dose to learn about:
A successful personalization strategy
A segmented experience versus one-on-one personalization
The benefits of having in-house creative teams versus outsourcing capabilities
The challenges which GDPR may bring to personalization
As a compliment to the report, you can watch a video of the session on Vimeo by clicking on the image below: