Integration is a key theme to many articles. The ability to marry independent systems to work as one and feed relevant data to a centralized platform is a popular topic as business leaders realize that information silos are a thing of the past. This week’s MarTech news rounds up on five different topics with one thing in common - increasing marketing ROI.
Spending on a MarTech stack isn’t an inexpensive proposition and knowing what kind of budget to set aside isn’t exactly intuitive. Your marketing technology is among the most important investments that your company will make. There is no right or wrong answer on how much you should spend. But you should spend what it takes to ensure that your marketing suite aligns with your goals, is integrated, and keeps your information silo-free. Read More
Localizing global content is among the hardest things that digital marketers do, with the nuances of different cultures and languages making this task even more arduous. But that doesn’t mean it’s not important, as consumers everywhere want to hear a narrative which they can identify with. Read More
AI might be one of the biggest buzzwords of 2018 but it’s much more than just buzz. AI can help improve the customer experience (CX) in many ways. From personalization to deciphering hidden consumer trends in mountains of data, artificial intelligence is a tool that should be looked at carefully as you evaluate ways to in which improve CX. Read More
Unified marketing solutions are critical to better marketing ROI, but the solutions take training and time to before they can be properly used. This article explains the steps which companies can use in order to move a solution from the implementation stage to all-out-use as simply and efficiently as possible. Read More
This piece is actually a story about why companies need to invest in a digital ecosystem. Beyond just their own digital means, they need to integrate into the broader digital community in order to deliver a convenient and rich customer experience . Read More