There are a lot of opinions on artificial intelligence, but one fact is that it’s here to stay. From a marketing perspective, the rise of AI is coinciding nicely with the ballooning of Big Data. After all, how can a person sift through terabytes of data? If it were only that simple though. It turns out that just because marketers can personalize content better than ever before, it doesn’t necessarily mean that consumers are happy about it. This week’s roundup of marketing and tech news dives deep into the good, the bad, and the ugly of AI before wrapping up with a little personal advice from one of the greats in content marketing.
Artificial intelligence conjures up different ideas in different people’s heads. Where marketers often see AI as a potentially valuable resource, others see the possibility of automation putting them out of work. While a mixture of both scenarios is already proving to be the case, this article continues my exploration of AI which started over a year ago. Read More
AI is still very much in its infancy and residing in the wild west. Marketers’ use of AI is often data driven, which in theory is wonderful - after all, don’t people want personalized experiences? As it turns out, there might be a limit to what we should know about consumers . It’s easy to get blinded by shiny objects, but AI is simply that, and by not reigning in certain practices, brands could begin to suffer. Read More
There’s a fine line between having data and using it responsibly. There’s also a fine line between marketing and customer experience and a chatbot is meaningless without the intelligence provided by advanced data analytics. According to this article, AI is the next step in delivering a complete customer experience, beginning with marketing and continuing after point of sale. Read More
Content management systems are what allow customer experience to begin with marketing. Content is the life blood of organizations today and without a way to properly manage it, competing in today’s climate would be impossible. This must read paper by Digital Clarity Group features extensive research about what is working and what is not in B2B content management today. Read More
This isn’t a traditional Monday Morning Memo piece, but the message is worth sharing. Ted Rubin, a well-known content marketer, passionately explains how we all have a path which is different from everyone else’s. It’s up to you to find your path then take it a step forward and have #NoLetUp! Read More