Happy Monday! We can start this week dazed and confused, or fresh faced and striving to be our best. Assuming you’ll opt for the latter, I’ve compiled a few articles which will set you on course. This week’s marketing and technology news was heavy on retail, but also gave some great advice on content creation and how to get it found…
Has the bleeding stopped in retail yet? Retailers seem to have hit their stride with technology and the fine line between online and physical retail. Now, however, it’s time for them to take the plunge into investing in technology architecture which ensures that they are able to continue this evolution, allowing them a chance at success against organizations such as Amazon who already have figured it out.
Marketers, it seems, have finally embraced multichannel marketing, but according to Gartner, that is no longer enough. Retailers need to unify their channels with their physical presence to provide a truly customer-centric experience. In turn, this unified approach will build an ecosystem that will deliver the next level of CX.
This is a topic close to our heart at censhare, as our software is run on a semantic database
which enables a user to find relevant content. It’s an intelligent approach in comparison to the keyword matches which were at one time the norm, helping both SEO optimizers and more importantly, end users.
As the saying goes, “you get what you pay for”. So, in a world with free information, is it possible to actually get good information? The question for content creators is how to balance the ‘freebie’ aspect of their content against the need for quality assurance. At the end of the day, however, it is whether your content is truly useful to your audience
which actually counts.
Marketers who utilize marketing automation well realize that automatization isn’t enough - you still have to put the right content in front of the right people. This article goes into how AI solutions, while still in their infancy, are becoming a reliable solution to this challenge, but states that the role of an actual intelligent marketer isn’t going anywhere any time soon.