Monday Morning Memo: Marketing Woes and How Data and Content are the Answers

Monday Morning Memo: Marketing Woes and How Data and Content are the Answers

Welcome to another Monday morning. Monday's have a bad reputation, but really they're a new beginning. So, actually, we're fortunate to have 52 mini-resets a year which we can use to reflect upon the previous week and see how we can do better starting today. This week's roundup of marketing and technology news gives great insight into how you can better connect with your audience, use data more efficiently, and how content should be used to not only engage with your audience, but to form a long lasting relationship.

Building Bridges Between Your Online and Offline Data - CMS Wire

Whether online or offline, customers recognize only one unified brand as opposed to the countless channels in which you invest time and money to market through. In retailing, both in store and online data collection should be used together for a seamless customer experience. This article contains some pretty good suggestions as to how to defragment online and offline marketing. Read More

What Do Modern B2B Customers Want? It's More Complex Than You Think - Entrepreneur

As a new generation of B2B procurers move into more prominent positions and have more say in the buying process, marketing to businesses is changing. The research stage nowadays has to be available online and businesses must be able to connect on a human level in order to have a chance to compete. Read More

How This Tie Shop Accidentally Became A Content Marketing Master - Forbes

Content marketing is about your relationship with your audience , educating them on the industry as opposed to the product. Content marketers market for the long haul, they're not looking for a quick sale. This case study on how an online tie store mastered SEO by luck highlights the importance of what readers want from their online searches, and those who give it to them will be rewarded. Read More

Lessons learned from failed digital transformations - Marketing Dive

Technology evolves at a mind blowing rate, and knowing what new technology is legit and what should be disregarded as a fad is easier said than done. Many digitally successful companies started out by failing on many of their original digital transformation strategies. Having a foundation on where to begin is necessary, but remembering that digital transformation isn't about a piece of software is important too. Read More

L'Oreal Buys ModiFace to Get Edge in Beauty Augmented Reality and AI - Ad Age

This article highlights how every organization is transforming into a tech company. Just as its rival Sephora has made strides to personalize its app , L'Oreal has bought a company in order to begin moving toward an augmented reality strategy. Read More

Douglas Eldridge Douglas Eldridge

Doug Eldridge has worked in marketing and communications for fifteen years, with experience in marketing agencies and software vendors, he’s written for CMSWire, eContent Magazine and various industry blogs. Doug is based in Denver, Colorado, is an alumnus of censhare US and while he is not writing, he is a typical Coloradan, which means a lot of time in mountains and breweries.

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