Monday Morning Memo: Making Sense of Your Martech Stack

Making Sense of Your Martech Stack, Can Retailers Deliver Quality Personalization, and How to Celebrate Data Privacy Day

“February made me shiver, with every paper I’d deliver, bad news on the doorstep…”. Well, it’s not all bad news, as it is Monday and that means the Monday Morning Memo is here to supply you with the latest in martech news and analysis! Since you’re likely overwhelmed with Super Bowl ad synopses, and since you likely don’t have a million dollars per quarter second to spend on advertising, I’ll refresh you with the news which matters to you…

How Do You Make Sense of Your Martech Stack? Visualize It. – Gartner

Buying new software is a great step toward organization and de-siloing your company, but first you need to take stock of what you currently have. With a huge number of tools available, from social media to email blast software, it’s no wonder that multiple systems often end up in the same marketing room. This article explains that you need to realize what you already have before you can know that you need new software. Read More

Personalization Is a Priority for Retailers, but Can Online Vendors Deliver? – Adweek

Online retailers tend to be very good at online retailing, while brick and mortar retailers tend to be very good within the confines of a store, but there’s still very little crossover and certainly very little personalization. This article goes so far as to agree with our Marketing VP, Ian Truscott, that even Amazon’s personalization is not where it should be . Read More

Celebrate Data Privacy Day By Learning More About Your Consumers’ Privacy Attitude And Behaviors – Forrester

First there was National Talk Like a Pirate Day, and now there’s Data Privacy Day! So, how do you celebrate? One way is to realize that you have to earn the trust of your consumers before you deserve to be trusted. This article has some great stats on data usage and consumer attitudes toward it from around the world. Read More

How Important Is Your Digital Infrastructure To Your Revenue: 3 Takeaways – EContent Mag

We do tend to hammer this point home, but only because it’s valid (also, when you’re rounding up content and see your name it’s hard not include it). While this author emphasized my point that it’s never too late to begin the search for digital infrastructure, what I find truly important is data management and data security. Read More

Selling Marketing Software to Marketers: It's More of a Science Than an Art – Entrepreneur

Marketing to marketers is something we’re familiar with at censhare, so this article resonates. It affirms our goal of cutting out the jargon and telling you how it is. Marketing to marketers is what marketing should be: sharing the truth and backing what you believe in - hopefully your product! Read More

Douglas Eldridge Douglas Eldridge

Doug Eldridge has worked in marketing and communications for fifteen years, with experience in marketing agencies and software vendors, he’s written for CMSWire, eContent Magazine and various industry blogs. Doug is based in Denver, Colorado, is an alumnus of censhare US and while he is not writing, he is a typical Coloradan, which means a lot of time in mountains and breweries.

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