Digital Marketing Roundup

Monday Morning Memo: From AI to Big News in London; Everything Digital You Need to Know

Since it’s Monday morning and you haven’t got anything to do yet, I thought it’d be a good time to update you on everything you likely missed last week. From a machine trying to judge our creativeness to the regret of a keystroke, a lot happened in the digital world and I wrap it all up in a bow for you below…

Does Pearl, the First A.I. Ad Awards Juror, Know a Thing About Creativity? – Adweek

AI has become a huge topic in the last year. The predictions that machines will steal our jobs is a relevant subject for just about anyone. This article explains how Pearl, “the world’s first artificial intelligence ad awards jury president” still has a thing or two to learn about creativity, but doesn’t mean she can’t learn.

Facebook will target ads to people based on store visits, offline purchases, calls to businesses – Marketing Land

Personalization is going offline. This should come as no surprise to anyone in the digital space. The fact that Facebook wasn’t already doing this should be the bigger surprise. The takeaway here is that if you do not have a strategy around personalization efforts that you are going to fall even more behind.

Toys R Us made 2 fatal mistakes that led to a death spiral – Business Insider

The news about Toys R Us’ bankruptcy might sound like another death nail being driven into big box retail, but as this column explains, it was Toys R Us’ unwillingness to broaden their digital horizons that caused this filing. With a better site and more focus on e-commerce the world’s most famous toy store would have fared much better. It’s still not too late for some giant retailers, but they need to act sooner rather than later.

Uber London loses license to operate – BBC News

In one of the most surprising stories of the week, Uber will soon no longer be allowed to operate within the city of London. As the digital world takes over regulated non-digital activities, such as transportation, hotels, real estate, food delivery and more, there will be many more growing pains. This is a sign that the digital world will be forced to regulate in the coming future.

Bill Gates Reveals What He Would Change If He Could Travel Back in Time: Ctrl+Alt+Delete – The Independent

Those of you PC users are likely so immune to the act of ctrl+alt+delete that you don’t even think about the inanity of having to press three buttons to do something as basic as log in to your computer. This article explains why you have to do it and this many years later, the culprit still regrets it.

So there you have it, the news you need to start your Monday off right. Now your inbox is probably beginning to fill up and it’s time to get to work. Your next memo will be waiting for you in the same place next Monday morning!

Douglas Eldridge Douglas Eldridge

Doug Eldridge has worked in marketing and communications for fifteen years, with experience in marketing agencies and software vendors, he’s written for CMSWire, eContent Magazine and various industry blogs. Doug is based in Denver, Colorado, is an alumnus of censhare US and while he is not writing, he is a typical Coloradan, which means a lot of time in mountains and breweries.

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