Inside censhare: Helping Creatives Create, with James Naylor

In the final episode of this Inside censhare mini-series of special guests from our customer and partner event, ecosphere days 2017 , I sit down with James Naylor, Group Publishing Systems Manager at Slimming World .

James has recently joined Slimming World after over a decade of publishing experience at Hearst Magazines and we chat about how this experience transfers into organizations like Slimming World and how relevant publishing expertise and skills have become to all marketing teams today.

James has a mantra of “letting creatives create” and during our conversation he shares how he sees his role as shaping the people, processes and technology which enable this to happen. You can hear James talking more about this during this on demand webinar by Marketing Finder.

James also discusses the benefits of having a Digital Asset Management (DAM) system at the centre of this strategy and shares some of the benefits he has seen both at Slimming World and at Hearst Magazines.

This was yet another fun conversation. If you would like to learn more about the work we did with James and his colleagues at Hearst Magazines, then take a look at our case study video .

Hope you enjoy the video!

Ian Truscott Ian Truscott

Ian Truscott has a passion for creating ART (Awareness, Revenue and Trust) for B2B software companies as a marketing leader and is a censhare alumni. Wanting to connect a like minded community and share something useful, he founded Rockstar CMO, a monthly digital publication, and is currently helping B2B companies create ART at appropingo.

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