Inside censhare – Business Solutions; Answering The What, The Why, The Who?

In this week’s Inside censhare I am joined by Peter Makovitzky, VP, Business Solutions and we discuss the part of our expert services that he is responsible for delivering to our clients.

Peter is always good company, he has great experience of a wide range of customer experience and marketing challenges in his extensive career as a consultant and even though we are a software vendor, we know that software is not the total answer to a strategic digital transformation problem (although it certainly helps!). There are people and processes that must be understood and this is where Peter comes in.

Having spent some time with Peter I know he could have shared a whole list of challenges that he has helped clients to solve – but I asked him to pick one, and he shared with me what he describes as “the impending CMO heart attack”. There are no spoilers here, if you watch the video, you’ll see what he meant.

I am pretty sure we will be able to tease more insight from Peter from his experience on this blog and I look forward to sharing them with you.

If you are interested in having a chat with Peter or one of the team here, maybe you see the “impending CMO heart attack” in your company’s future, get in touch , Peter loves to help!

Ian Truscott Ian Truscott

Ian Truscott has a passion for creating ART (Awareness, Revenue and Trust) for B2B software companies as a marketing leader and is a censhare alumni. Wanting to connect a like minded community and share something useful, he founded Rockstar CMO, a monthly digital publication, and is currently helping B2B companies create ART at appropingo.

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