Oh yes, I’m lucky enough to be joined by Dagmar Schneider again – in exchange for coffee, I kept her talking for another episode and we continue to stroll through the history of censhare and how the needs of our clients changed and our product and services adapted to that change.
If you are not familiar with our video series (you can binge watch them on YouTube ) I am using my new boy status here at censhare to lure colleagues, partners and clients into sharing with me their experience in front of our camera.
In this episode, we talk about the business need to manage content variants, for example different language versions of the same content (obviously, as a European vendor with international clients we had this in the product from the beginning) and managing and publishing different versions of images, based on channel and location.
We talk more about our key clients, such as BMW and Hearst Magazines in the UK and if you are interested in more of these stories, we have video testimonials on our client page .
I hope you enjoy this episode.
Think locally, market globally: geo-targeting yields six times more engagement, meaning transcreating your content for different markets, languages and cultures is crucial to connecting with your audiences.Read More in the Whitepaper