Marketing operations strategy & planning
Business case modeling
Roadmap Definition & Architecture
Business impact: Driving user adoption
Business impact: Change management
Business impact: Content & asset orchestration
System Integrations within martech
Managed services, asset management & QA
ICP is a uniquely positioned, independent and global business building partnerships with brand owners.
We help clients maximize the effectiveness of their creative operations and marketing technology with 30 years’ experience in both strategy development and operational execution.
Our clients include global companies and brands from many market sectors like Diageo, NBCUniversal, Unilever, Coca-Cola, Takeda, Warner Bros., Tiffany & Co, Estée Lauder, Avon, Mars, Coty and BioMarin.
Your marketing system in perfect harmony - ICP works with users of marketing technology, working alongside its people to develop and run processes to deliver improvements across all creative & marketing operations. From short consulting assignments to long term managed services partnerships, we develop and facilitate process to maintain the governance standards that lead to a virtuous circle of ever-improving system adoption.
ICP and censhare - ICP works directly with users of marketing technology solutions to deliver consulting and longer term assignments to help you in all aspects of your technology use. From building the business case and determining your detailed business requirements right the way through to launch, data migration and reimagining the whole creative operations process, ICP is your partner. We put your marketing systems in perfect harmony.