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Who We Are
Operating globally, we support hundreds of brands with one of the world’s leading content and marketing platforms.
Founded as CoWare AG 2001, we began our journey with leading experts in system integration, two of whom remain committed to our success to this day. We grew quickly into an international organization by solving client needs, not following the latest trends.
We began by solving the hard content problems for the most demanding of clients – companies operating in the rapidly moving and highly competitive publishing industry, which faces significant digital disruption.
Our platform delivers efficiency, multichannel reach and content monetization.
In 2017, we joined forces with DuMont, one of Germany’s oldest and biggest media companies, forming part of its Marketing Technology strategy. The company’s commitment and support saw it become our majority stakeholder in 2019. As of today, we are nearing 300 employees, still engineer our platform in Munich, Germany, but deliver our solutions worldwide through our global network of locations and expert partners.
Every company today has a second business – they have become content publishers, as brands invest in content marketing and owning their own media channels. Organizations from every industry use our platform to manage this wealth of content.
We are proud of the brands and companies we work with.
are open and collaborative – doers and thinkers who work with committed partners to provide excellence for our customers.
dare to be different – as pioneers, we ask the hard questions and take new paths to find the answers.
strive for excellence – our smart people delve deep into customer problems and build the engineering and delivery solutions to solve them.
care about being a reliable partner – our German engineered solutions are backed by serious investors who are with us for the long term.
Universal Content
A vital lesson from our publishing customers is that successful communication is based on great content, which in turn comes from a deep knowledge of your customers and prospects. censhare is a platform with content at its heart. This allows for both central management and global sharing of content, no matter what the channel, touch point, language, or customer expectation.
With our platform, content management and delivery are centralized, while content operations are automated. The result is that our customers’ personnel have the freedom to create engaging experiences - companies grow by turning the creativity of their staff into great content, delivered to meet the needs of their audiences. This is what we call Universal Content.
Today, censhare is a content and marketing platform that helps our customers pursue their digital transformation and omnichannel strategies, providing instant communication to their consumers.
Our clients choose us because we efficiently and easily manage content, digital assets, and product information and then deliver these, personalized, across multiple channels, languages, and regions.
Innovation has been our watchword from day one. Avoiding conventional thinking, we invest in leading edge technology that helps build the future, not a legacy that will be tomorrow’s problem for us or our clients. We don’t choose technology based on what’s fashionable, but out of a desire to find excellent and long term solutions which solve real business needs. Again and again we have skipped trends which later proved to be dead ends and engineered our own solutions whenever needed.
Today, we have a differentiated, advanced technology based on our patent pending graph database, which is incredibly fast at delivering contextualized, highly personalized content. It’s the ultimate answer to the challenge of delivering content to meet consumers’ needs, across the whole customer experience.
