The last week of February means that longer days and warmer weather are only a of couple weeks away, but the excitement of the impending spring is tempered with the impending end of Q1. Before you head off for the races though, take some time to keep up with the latest in marketing and technology news, pulled from across the web.
Data is vital to the success of retailers. Understanding customer buying habits, who to market to, and even the price customers are willing to pay for products is all woven into countless pieces of data which are owned by even small companies. Retailers who are able to ascertain the meaning of big data are the ones who will thrive in the future. Read More
Content creation and distribution on a global scale is a massive project. The content supply chain requires much more than creativity once you reach a certain scale. The logistics of content management are no different than the logistics of any supply chain, from inception to distribution a lot happens in-between: processes that include technical, logical, and creative mindsets. Thinking of content personnel as developers rather than creators might help your content department. Read More
Personalized marketing won’t end on May 26 2018, the day the European Union’s, General Data Protection Regulation (GDPR) will come into effect. But that doesn’t mean that nothing will change on that day. GDPR will likely be a major opportunity for marketers to use data as it’s meant to be used; to actually market relevant products and offers to the people who willingly give their data. Read More
As a veteran content marketer, giving away my best stuff is an aspiration rather than something I question. Marketing should be a give and take proposition , and if you’re not giving your best to prospects, how can you expect their best back in return? The business value of giving away content is engaging prospects and becoming a trusted expert in their buying journey. Read More
Marketers are constantly dreaming up psychological profiles of their target personas, but have you ever wondered about what makes a marketer tick? And not just the ones you are marketing to, but yourself. This in-depth study on marketers will likely surprise you with its accuracy and shed a little light onto what makes you get up in the morning. This is definitely a fun read... Read More