It wasn’t long ago that great customer experience was as simple as giving away a smile and a lollipop during a transaction. Like everything, with new abilities comes new responsibilities, and technology has empowered businesses to unravel their departmental silos to work together for the customer’s sake. Incidentally, customers have come to expect it as well. This week’s articles focuses on the tech which brings organizations together for the sake of the customer.
To deliver an exceptional customer experience companies need to realize that a seamless employee experience should come first . No matter the vertical, being able to deliver a personalized buying experience that ends with trust and brand loyalty isn’t possible without the right technology in place. Your business needs to be connected across all departments in order to deliver a multichannel strategy to existing customers. Read More
The marketing department likely communicates with its audience in a voice which is supposed to give the audience a warm and fuzzy feeling, but consumers don’t view these messages in isolation. Customer communications from a company’s other departments, for example legal, finance, IT, or even customer service, are all part of a whole. For a company to speak in one voice it has to break down corporate silos and begin talking amongst themselves. Read More
With the exorbitant amount of data we collect today it’s no wonder that we feel compelled to use it. While data is insightful, however, it rarely gives a black and white answer on an action you should take. The metrics which data can provide only give you a foundation on which to make decisions , and your experience and human rationale should not be dismissed in favor of them. Read More
Marketing automation is nothing new, but it is continually evolving. This article explores the prognostications of a few experts in the automation field to give some insight into what is currently working and what to expect next. Both an emphasis on humanity as well as AI is represented here, so while the future isn’t clear, there are sure to be many paths to successful marketing automation. Read More
Have you ever had a frustrating interaction with Siri, Alexa, or Google Voice? Even with all the advancements in voice technology it’s apparent that it’s still in its infancy. This article ponders whether or not voice technology is really the threat that many businesses perceive it to be, and if the consumer benefits at this point even make it worthwhile for marketing investments. Read More