From humor to the future, what not to do as a content marketer, a new feature for Instagram ads and how a little amateur Photoshop combined with the power of social media can cast your brand in an unflattering light, this week’s Monday Morning Memo is not to be missed. Oh, and apparently robots are beyond human capability now…
Everyone who has worked in digital marketing knows all too well the challenge of creating the perfect call-to-action (CTA). Instragram has been tweaking its CTAs for paid ads so that they both blend in with the ad and pop out as clickable.
Maybe the idea that a company failing at content marketing is doomed is a little too apocalyptic for our tastes, but here are five solid pieces of content marketing advice for entrepreneurs that we all should remember.
In this humorous article by Ad Age, we’re reminded that Photoshop can be used for evil, but, more importantly, this is a good reminder to marketers that they should evaluate every angle of messaging. Sadly, it’s not only the worst ads which are subjected to the most ridicule but also the cleverest, so as marketers, we’re left to ponder whether or not we hit the mark no matter what.
The emojis you use to text, Tweet, Slack, and just plain communicate in this day and age are actually a bit more complex (and bureaucratic) than you might have realized. This in-depth article explains what it takes to put a language online and why future civilizations might one day try to decipher our culture from emojis (which should be relatively easy).
AI isn’t coming, it is already here. It’s vital that we understand the capabilities of AI, not just from a marketing or software perspective but as a fixture of our culture. This article explains how machines are learning, not from humans, but from other machines, or to be more exact, from themselves. A video game is used as an example here, but that doesn’t mean more can’t be extrapolated from it.