It’s officially the home stretch toward 2018 now. Thanksgiving week in the United States means the holiday season is officially upon us and as work begins to slow down, there are no more excuses for not being on top of the latest news and trends in marketing and technology.
This week’s roundup includes a formula for effective marketing, an explanation of how brick and mortar stores are actually thriving in the digital age and, as AI becomes more and more ubiquitous, a strategy to ensure your success in the workplace.
The idea of storytelling is commonplace among marketers today but it’s a concept that is easier said than implemented. This formula begins with a problem not a product, then creating a path to success.
A one to one conversation is as easy and as personal as it gets, but try to scale this to address entire market segments and it becomes quite a challenge. This roundtable, condensed into an interesting article on how enterprise companies tackle personalization, emphasizes the challenges of upscaling personalization and highlights some strategies. Of course, the key to personalization will always be to remember that it’s all about people!
There is no shortage of headlines about the impending ‘retail apocalypse’, yet the United States alone has netted 3,000 new brick and mortar businesses in 2017. This article talks about how digital strategies are helping a new audience find offline stores, helping them to thrive compared to the pre-digital age.
This particular article resonates well with us because one of the pitfalls it names is “not using a single content repository”. By using disparate platforms to house and manage your content and other digital assets, you’re building silos among your team which can lead to fragmented marketing campaigns.
There is a lot of fear about the potential of developments in artificial intelligence to take over people’s jobs. While this is indeed happening, as I’ve written about in the past , those who learn how to use this to their advantage tend to enjoy continued success.