Inside censhare: A Special Guest, Rusty Warner

This week (and for the next few weeks), we are going outside censhare and publishing extended interviews with some of our guest speakers from ecosphere days 2017 .

In this episode, I was delighted to sit down with former colleague and industry chum, Rusty Warner, who is now a Principal Analyst at Forrester Research where he focuses on enterprise marketing technologies.

During the interview, Rusty was generous enough to share some of the research he is working on right now. We dig into Marketing Resource Management (MRM), its relevance for marketers today and his definition of what capabilities organizations need to consider when implementing an MRM solution.

It’s an interesting and challenging topic for many organizations, as it’s a platform that sits across many traditional organizational and system silos, touching many parts of a business. To mitigate that, Rusty also shares a few snippets of advice, if you are considering such a solution, to ensure adoption and future project success.

I really enjoyed our conversation - as a marketer his advice is always welcome! If you are a Forrester client, it’s well worth taking a look at some of Rusty’s research - or you can follow him on Twitter @rustywarner .

Ian Truscott Ian Truscott

Ian Truscott has a passion for creating ART (Awareness, Revenue and Trust) for B2B software companies as a marketing leader and is a censhare alumni. Wanting to connect a like minded community and share something useful, he founded Rockstar CMO, a monthly digital publication, and is currently helping B2B companies create ART at appropingo.

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