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Blog

Inside censhare: Special Guest, Cathy McKnight

This week we continue our short series of going outside censhare with another extended interview with one of our guest speakers from ecosphere days 2017 .

In the chair this week is Cathy McKnight, Co-Founder and Vice President of Consulting Operations from analyst, research and consulting firm, Digital Clarity Group .

It’s always a pleasure to chat to Cathy. Unlike some industry watchers, Cathy’s insight comes from direct client experience and in this short video she teases us with some of the things she is working on and what she is seeing with her current clients.

As Cathy shares, this client based insight comes from a DCG Initiative called VOCalis , which digs into the entire technology implementation project, focusing not just on the technology (as many other analysts do) but also analyzing the holistic implementation and the vendor partners who play a crucial role in the success of projects.

As Cathy observes (and many of us industry veterans would agree):

I hope you enjoy this brief chat, it was certainly a fun interview and a pleasure to have Cathy speaking at our event.

Ian Truscott Ian Truscott

Ian Truscott has a passion for creating ART (Awareness, Revenue and Trust) for B2B software companies as a marketing leader and is a censhare alumni. Wanting to connect a like minded community and share something useful, he founded Rockstar CMO, a monthly digital publication, and is currently helping B2B companies create ART at appropingo.

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